Product Marketing Manager – Stockholm

We are looking for a senior Product Marketing Manager who wants to take full responsibility for the product's messaging and positioning throughout the entire customer journey – from self-service onboarding and activation to expansion and enterprise sales. The role sits at the intersection of Product, Engineering, Sales, and Marketing. You need to be able to understand technically complex products in depth and simultaneously transform them into clear, relevant, and converting messages for both technical and non-technical audiences. We are looking for you who 👤 You have solid experience in Product Marketing within B2B SaaS, developer tools, or a product-led organization. You are used to working closely with product and growth teams and have practical experience in developing messaging for a self-service or PLG product. You combine strategic positioning with strong operational ability and enjoy quickly testing, analyzing, and improving messages. You are also comfortable using AI and agentic workflows to streamline GTM work, analysis, and execution. Responsibilities 🛠️ Own and develop messaging throughout the entire self-service journey: signup, onboarding, activation, and upgrades.

Write, test, and optimize copy for onboarding, activation triggers, paywalls, and contextual in-app messages.

Ensure consistent positioning in email, push, in-app, and other lifecycle channels.

Collaborate with Growth Marketing regarding roadmap priorities, experiments, and conversion-driving messages.

Analyze messaging experiments and identify why different messages and positionings perform differently.

Lead cross-functional product launches together with Product, Engineering, Sales, and Marketing.

Develop competitive intelligence and translate insights into battlecards, positioning guides, and sales plays.

Develop persona-tailored value propositions and talk tracks for engineering, product, and growth/data leaders.

Create and further develop pitch decks, one-pagers, case studies, and demo scripts.

Contribute to community and advocacy initiatives aimed at product builders and engineering leaders.

Use AI and automated/agentic workflows to scale GTM execution and market analysis.

Mandatory requirements 🎯 4–6 years of experience in Product Marketing, preferably within B2B SaaS, developer tools, or a product-led business.

Documented experience in messaging and positioning for a self-service or PLG product.

Experience working with conversion from free/self-service to paid.

Very good copywriting skills within onboarding, lifecycle, in-app messaging, and sales enablement.

Strong competence in product positioning and the ability to simplify technically complex solutions without losing precision.

Experience creating sales enablement materials such as pitch decks, one-pagers, case studies, or demo scripts.

Ability to work closely with Product, Engineering, Sales, and Marketing.

Experience working data-driven with messaging, experiments, and results.

Practical experience with AI and agentic workflows to streamline GTM work and market analysis.

English at a full professional level.

Meritorious requirements ⭐ Experience in marketing towards developers, engineers, or other technical product builders.

Experience with Braze, Klaviyo, Customer.io, or similar lifecycle/CRM platforms.

Good understanding of growth and PLG metrics such as PQL, activation rate, and feature adoption.

Experience with experimentation, feature flags, analytics, or related technical product areas.

Experience with competitive intelligence within product analytics or experimentation.

Experience creating central messaging and positioning resources used by multiple teams.

Experience with developer/practitioner communities, advocacy, events, or community-driven content. About the assignment 📍 Location: Stockholm Scope: 100 % Start: ASAP Duration: 6+ months Seniority: Senior Language: English professional level Possibility for extension exists. Sway Sourcing is an innovative recruitment partner specializing in matching the right talent with the right company – quickly and efficiently. Our main focus is within Finance, Administration, HR, Marketing, and IT, but we also have the broad expertise and flexibility required to deliver tailored recruitment solutions across all industries. Despite being a relatively new player, we have already built trust with many of Sweden's largest companies and work both nationally and internationally. With bases in Sweden and Spain, we offer a unique combination of local expertise and global reach. Our strong network and deep industry insights make us a natural partner for companies that want to stay one step ahead in their recruitment.