Marketing Supervisor

Key Responsibilities

Marketing Planning and Execution: Translate the overall marketing strategy into actionable monthly and weekly implementation plans; coordinate schedules, resources, and execution across relevant activities. Content Coordination and Compliance: Coordinate official social media and other owned-channel content planning, review content quality, and ensure materials comply with company requirements and relevant standards. Below-the-Line (BTL) Activities: Supervise the implementation of offline marketing activities, including product displays, sampling campaigns, hospital or community education activities, and other consumer engagement initiatives. Product Marketing Support: Implement product marketing requirements and coordinate product education and communication activities in line with brand priorities. KOL and Content Delivery: Coordinate with Key Opinion Leaders (KOLs), agencies, and other partners on content requirements, material delivery, and timely communication. Consumer Engagement: Support the handling of consumer-related questions and feedback, and participate in resolving issues to improve consumer experience. Marketing Standards: Implement and maintain standardized marketing processes, execution guidelines, and quality requirements. Team and Activity Management: Coordinate relevant team members and external partners, monitor activity progress, and ensure deliverables are completed on time and to the required standard. Reporting and Improvement: Track marketing activity implementation, identify execution gaps, and provide feedback and recommendations for continuous improvement.

Qualifications and Experience

Bachelor’s degree in Marketing or a related discipline. At least five years of relevant marketing experience, preferably with FMCG company. Experience in integrated marketing projects, including social media content marketing and offline marketing execution. Strong consumer insight and an understanding of local market culture, consumer habits, and social trends. Good visual judgment and attention to the quality and presentation of marketing materials. Strong coordination and team leadership skills, with the ability to manage activities, partners, and deadlines effectively. Proactive, responsible, detail-oriented, and capable of driving plans through to execution. Strong communication, problem-solving, and organizational skills.

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