Brand Supervisor

Key Responsibilities

• Marketing Planning and Execution: Translate the overall marketing strategy into actionable monthly and weekly implementation plans; coordinate schedules, resources, and execution across relevant activities.
• Content Coordination and Compliance: Coordinate official social media and other owned-channel content planning, review content quality, and ensure materials comply with company requirements and relevant standards.
• Below-the-Line (BTL) Activities: Supervise the implementation of offline marketing activities, including product displays, sampling campaigns, hospital or community education activities, and other consumer engagement initiatives.
• Product Marketing Support: Implement product marketing requirements and coordinate product education and communication activities in line with brand priorities.
• KOL and Content Delivery: Coordinate with Key Opinion Leaders (KOLs), agencies, and other partners on content requirements, material delivery, and timely communication.
• Consumer Engagement: Support the handling of consumer-related questions and feedback, and participate in resolving issues to improve consumer experience.
• Marketing Standards: Implement and maintain standardized marketing processes, execution guidelines, and quality requirements.
• Team and Activity Management: Coordinate relevant team members and external partners, monitor activity progress, and ensure deliverables are completed on time and to the required standard.
• Reporting and Improvement: Track marketing activity implementation, identify execution gaps, and provide feedback and recommendations for continuous improvement.

Qualifications and Experience

• Bachelor’s degree in Marketing or a related discipline.
• At least five years of relevant marketing experience, preferably with FMCG company.
• Experience in integrated marketing projects, including social media content marketing and offline marketing execution.
• Strong consumer insight and an understanding of local market culture, consumer habits, and social trends.
• Good visual judgment and attention to the quality and presentation of marketing materials.
• Strong coordination and team leadership skills, with the ability to manage activities, partners, and deadlines effectively.
• Proactive, responsible, detail-oriented, and capable of driving plans through to execution.
• Strong communication, problem-solving, and organizational skills.

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