Mid-Senior Game UA (User Acquisition)

Founded in 2018, Sun Studio is a web and mobile platform game developer with over 1 billion plays. Our mission is to create games that are accessible and enjoyable.

Currently, the company has more than 70 members with over 40 game titles (hyper casual, casual, and puzzle genres) and is a strategic partner of the world's leading web-games platforms such as: Facebook Instant Games, Microsoft Instant Games, Crazy Games, Game Distribution, Glance Gaming...

We are looking to recruit 5 Game UA (junior / mid / senior) members to support the market development team in building overall user acquisition plans for game products according to set objectives.

Job Description Plan & implement multi-channel UA campaigns: Proactively build overall user acquisition plans for game products according to set objectives. Directly set up, run, and manage advertising campaigns on multiple channels: Facebook, Google, Unity Ads, AppLovin, ironSource, Mintegral .... Closely monitor the performance of each channel and optimize budget allocation to achieve install goals and user quality. Manage budget & optimize efficiency: Responsible for the effective use of the assigned UA budget. Allocate budget reasonably between channels based on data. Monitor effectiveness and adjust advertisements promptly to ensure ROAS and other business KPIs within allowed limits. Ability to forecast campaign results (e.g., install volume, cost) based on historical data. Optimize targeting and bidding: Have knowledge of bidding and the distribution algorithms of each advertising platform (Facebook, Google UAC, TikTok Ads, etc.) as well as new policies (e.g., iOS/ATT privacy, GDPR). Optimize targeting and bidding for each user segment and country. Proactively research and test new advertising features or new channels to stay ahead of trends. Data analysis & performance measurement: Monitor and perform in-depth analysis of campaign data. Manage and optimize creative: Coordinate closely with the Creative team to direct ideas and manage the advertising content production process. Implement A/B testing strategies and analyze results. Monitor and improve the tracking system. Coordinate with other departments: Work closely with Product teams to find solutions to optimize campaigns according to set objectives. Build campaign performance analysis reports.

Required Skills and Experience Education: University graduate in Marketing, Economics, Business Administration, or related fields. Have a solid knowledge base in marketing and advertising. Professional experience: Minimum 1-2 years of experience in Digital Marketing/User Acquisition. Preference for candidates who have done UA for mobile games (Casual/Puzzle is an advantage) or worked at a game company. Digital Marketing knowledge & skills: Master professional metrics and terminology: CPI, CPM, CTR, CVR, CPA, ARPU, LTV, ROAS... and clearly understand the meaning of each metric in evaluating user quality. Have deep knowledge of advertising mechanisms across multiple channels – having directly run and optimized campaigns on Facebook Ads, Google UAC, TikTok Ads; knowledge of in-app advertising networks (Unity Ads, AppLovin, ironSource...) is a huge advantage. Preference for candidates with professional certifications such as Google Ads Certification, Meta Blueprint (Facebook), or equivalent Mobile Marketing certifications. Data analysis & measurement tools: Proficient in data analysis skills. Good use of Excel (including advanced functions, pivot tables) and experience with at least one BI/visualization tool (e.g., Google Data Studio, Tableau, or Power BI). Understanding of MMP (Adjust, AppsFlyer) and concepts of attribution, tracking link, deep linking; understand the principles of SKAdNetwork in the iOS environment. Ability to self-check and coordinate the handling of tracking errors to ensure the accuracy of campaign data. Game market knowledge: Passionate about and have a deep understanding of the mobile game market, especially the Casual/Puzzle genre. Regularly update prominent game trends, understand key competitors and their UA strategies. Understanding of the game product lifecycle, game development process, and how UA metrics link to product performance (knowing the connection between UA and factors such as new features, in-game updates). Know how to segment users and markets to customize appropriate advertising messages. Ability to research to find valuable insights for advertising content. Creative in approach but also data-driven in decision-making. Management & teamwork skills: Good time and project management skills, able to handle and supervise multiple UA campaigns simultaneously. Experience working with advertising partners (such as communicating with account managers from Facebook/Google) to optimize campaigns is an advantage. Language: Proficient in English (enough to work directly with international partners and read/understand professional documents).

Recruitment Process CV Evaluation Video call interview with Recruitment Specialist (30-45 minutes) In-office interview with Team Lead (45-60 minutes)

Benefits

1. Salary and working hours

• Salary for the position: attractive.
• This position will work in the office. Working hours are from 9:00 - 18:30, from Monday to Friday.

1. Insurance and bonuses

• Full participation in Social Insurance/ Health Insurance/ Unemployment Insurance as per labor law regulations.
• Additionally, you will participate in private PVI health insurance.
• Monthly lunch allowance.
• Fixed 13th-month salary bonus.
• Unlimited year-end bonus, depending on the company's revenue and your level of contribution to projects.

1. Work-life balance

• In addition to public holidays as regulated by the state, we have many additional paid days off and sick leave.

1. Comfortable workplace

• At the office, we have an entertainment area, providing free snacks and drinks to help you work comfortably and balanced.
• A Library corner for those who love reading physical books.

1. Professional development and education

• We reimburse costs for participating in relevant conferences and courses, and regularly organize professional training programs.
• The company has policies to support the promotion and career development of employees.

1. Entertainment and engagement

• Weekly / monthly / yearly, we organize many events, including competitions, sports challenges, parties, happy hours, team building, hackathons, and offline events for each team.

1. Social responsibility projects

• We continue to implement charity projects and support employee ideas in sponsorship competitions.