SOCIAL MEDIA SPECIALIST

JOB DESCRIPTION

• Develop and execute social media strategies across Instagram, TikTok, and other relevant platforms.
• Plan and manage monthly content calendars aligned with product launches, campaigns, and marketing initiatives.
• Coordinate the end-to-end content production process, including ideation, briefing, scheduling, publishing, and performance analysis.
• Analyze social media performance using analytics tools and provide actionable insights to optimize future content strategies.
• Collaborate with internal and external teams to brainstorm creative ideas and solve challenges.
• Coordinate with influencers, KOLs, talents, and external partners for digital campaigns and collaborations.
• Ensure all published content is consistent with Studio TUI’s visual identity, tone of voice, and premium brand positioning.
• Stay up to date with social media trends, platform updates, and industry best practices.
• Support other creative and marketing initiatives as needed.

REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital Marketing, or a related field.
• 1–2 years of experience in social media management, content planning, or content strategy.
• Strong understanding of Instagram, TikTok, and other social media platforms, including their algorithms, trends, and best practices.
• Strong creative thinking with a keen eye for aesthetics, visual storytelling, and fashion trends.
• Ability to distinguish between good content and exceptional content; familiarity with SEO fundamentals is a plus.
• Basic knowledge of photography, videography, and mobile content creation.
• Excellent organizational skills with strong attention to detail.
• Proactive, adaptable, and able to thrive in a fast-paced environment.
• Previous experience in the fashion, retail, or lifestyle industry is a plus.
• Willing to work flexible hours during photoshoots, events, or campaign activations when required.

Skills: Marketing Communications, Google Ads, Image Editing, TikTok, Digital Marketing, B2B Marketing, Social Media, Content Marketing, Google Analytics, Content Strategy