Head of Sales International Tourism to Germany (m/w/d)

Company Description

We are Ströer! We are a leading German media house and rely on the strengths of the Out of Home business, supported by the flanking business areas Digital & Dialog Media and DaaS & E-Commerce. With our „OOH plus“ strategy, we get more out of every communication concept and create solutions for efficient consumer targeting in digital and public spaces. Join us and let's get more out of every medium together and grow with every task.

• 11,000+ smart minds with a drive to shape things
• 100+ locations with real reach
• #1 Out-of-Home provider in Germany
• Top digital publisher in Germany
• 2.07 billion Euro revenue in the 2025 fiscal year

Job Description

Your chance: Become part of the market leader for outdoor and digital advertising in Germany!

With Travel & Destinations, Ströer is building a new specialized sales division to systematically tap into the German source market for international destinations. As "Head of Sales International Tourism to Germany (m/w/d)", you will take on a key role in this buildup and actively shape the future of international destination marketing.

Your Tasks

• New Customer Acquisition: You will acquire National Tourism Organizations (NTOs), regional Destination Marketing Organizations (DMOs), Germany representations, and tourism representation agencies – with a focus on Spain and Turkey.
• Systematic Buildup: You are responsible for the first expansion stage of the Travel & Destinations specialized sales division – from creating the target customer list through discovery calls and pitches to establishing reliable reference customers.
• Team Building: After successful acquisition, you will successively build a team and develop a "Role Model" for the specialized sales division.
• Industry Platforms: You will use relevant trade fairs such as ITB Berlin and FITUR Madrid for market access, pipeline development, and relationship building. Other platforms such as WTM London or ATM Dubai will be evaluated depending on expansion.
• Cross-media Collaboration: You will work closely with the regional sales teams, Ströer Digital, t-online, and the Seeding Alliance – acting as a specialized sales unit alongside the regions, not as competition.
• Tender Management: You will establish professional tender management for public and semi-public clients – including pre-qualification, deadline management, and proposal quality.

Qualifications

Your Profile

• Sales Expertise: You are a pure-blooded salesperson and are used to generating a large number of contacts per week via telephone and on-site. You work KPI-driven and result-oriented.
• Leadership Experience: You bring several years of sales management experience in the international media, tourism, or OOH environment and convince through concrete successes in international new business.
• Language Skills: You negotiate confidently in English, ideally also in Spanish. Other languages such as Turkish or Arabic are a plus.
• Network: You possess a reliable network to Tourism Boards, Destination Marketing Organizations, Germany representations, or international media agencies.
• Tenders: You have experience with public tenders and know how to professionally build tender calendars and pre-qualification dossiers.
• Way of Working: You think entrepreneurially, are expansion-oriented, and work with high self-motivation, clear focus, and structural consistency.
• Mobility: You are willing to travel and flexible for international customer and trade fair appointments.

Additional Information

What We Offer You

• Scope for Design: An outstanding sales role with the perspective of entrepreneurial development in one of Germany's largest media houses.
• Great Sales Potential: You offer your customers visibility using the Ströer portfolio: from (D)OOH, Infoscreens, t-online, Seeding Alliance, AI Conversational Story, and CTV – pitch-ready and bookable.
• Attractive Compensation: A compensation package with a high variable component, company car (also for private use), target bonuses, incentives, and extensive Corporate Benefits.
• Flexible Working: Flex-work model with home office possibility, 30 days of vacation (plus Dec 24th and Dec 31st), subsidized Deutschlandticket, and Jobbike leasing.
• Development: Personal and professional development via our interactive learning platform as well as regular participation in specialist and customer events.

Sounds like you? Then we look forward to your online application – stating your earliest possible start date and your salary expectations.

Apply now and shape the future of international destination marketing!