Social Media Manager

Role Overview

We are looking for a creative and results-driven Social Media Manager to manage and grow the organisation’s social media presence across relevant platforms. The ideal candidate should understand digital trends, content creation, community management, and social media strategy, with the ability to turn business objectives into engaging content.

Key Responsibilities

• Develop and execute social media strategies aligned with the organisation’s brand and business objectives.

• Manage day-to-day activities across social media platforms, including Instagram, LinkedIn, X, TikTok, Facebook, and other relevant channels.

• Create, coordinate, and publish engaging social media content.

• Develop monthly content calendars and ensure consistent content delivery.

• Write compelling captions, social media copy, and campaign messaging.

• Coordinate the creation of graphics, videos, reels, and other visual content.

• Monitor social media trends and identify opportunities for relevant and engaging content.

• Manage online communities and respond to comments, messages, and enquiries professionally.

• Track social media performance and prepare regular reports on reach, engagement, growth, and other key metrics.

• Run and support social media campaigns and promotions.

• Monitor competitors and industry trends to identify opportunities for growth.

• Work closely with marketing and other teams to ensure consistent brand communication.

• Maintain a consistent brand voice and visual identity across all social platforms.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

• 2–4 years of experience in social media management, digital marketing, or a similar role.

• Proven experience managing social media accounts for a business or brand.

• Strong understanding of social media platforms, trends, and audience behaviour.

• Excellent writing, communication, and storytelling skills.

• Experience creating or coordinating short-form video content is an advantage.

• Basic knowledge of social media analytics and reporting tools.

• Good understanding of content strategy and digital marketing.

• Creative mindset with strong attention to detail.

• Ability to manage multiple content schedules and meet deadlines.

• Knowledge of Canva, CapCut, Adobe tools, or similar content creation tools is an advantage.

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