Social Media Manager

Responsibilities:

Content Creation:

Create engaging content for social media platforms such as Facebook, Instagram, TikTok, LinkedIn, X, and YouTube.

Develop graphics, images, videos, reels, stories, and promotional materials.

Write captions, articles, social media posts, and marketing copy.

Take and edit photos and videos for company activities, products and events.

Maintain consistent brand voice, style and visual identity.

Social Media Management:

Manage and maintain the company's social media accounts.

Schedule and publish content according to a content calendar.

Respond to comments, messages, and customer inquiries.

Monitor social media trends, hashtags, and industry developments.

Build and maintain an active online community.

Marketing & Growth:

Develop social media campaigns to promote products and services.

Generate leads and drive traffic to the company's website and other platforms.

Support paid advertising campaigns on platforms such as Facebook, Instagram, and LinkedIn.

Identify opportunities to increase followers, engagement, and brand awareness.

Research competitors and monitor their online activities.

Analytics & Reporting:

Track social media performance, engagement, reach, impressions, and conversions.

Prepare weekly or monthly social media performance reports.

Analyze campaign results and recommend improvements.

Monitor audience behavior and use insights to improve future content.

Collaboration

Work with the marketing, sales, and IT teams to develop promotional content.

Coordinate with graphic designers, photographers and videographers when necessary.

Support company events, product launches and promotional activities.

Ensure all published content aligns with company objectives and brand guidelines.

Additional Responsibilities:

Stay updated on emerging social media platforms, tools and trends.

Manage the company's content calendar.

Ensure timely publication of approved content.

Protect the company's online reputation and escalate negative or sensitive issues appropriately.

Perform other digital marketing and content-related duties assigned by management.

Requirements:

Minimum qualification of an OND 3 years of previous experience in a similar role