Social Media Executive

Your tasks

• Plan and manage a social media content calendar that supports the clinic’s services, campaigns and business goals.
• Create, write, and publish engaging content for platforms such as Instagram, Facebook, TikTok and LinkedIn.
• Produce or coordinate graphics, short videos, reels, stories and other digital content.
• Explain dental services and oral health topics in clear, accessible language, checking clinical information with the appropriate dental professional before publication.
• Manage comments and direct messages, respond to routine enquiries and refer clinical questions, complaints or urgent concerns to the appropriate staff.
• Coordinate with dentists and clinic staff to gather approved content, patient education material and updates.
• Obtain documented consent before creating or sharing identifiable patient content, in line with clinic procedures.
• Support promotions, campaigns, events and other marketing activities.
• Monitor social media performance and prepare regular reports on reach, engagement, enquiries and campaign results.
• Keep up with platform features and relevant social media trends, applying them in a way that fits the clinic’s brand and professional standards.
• Maintain a consistent brand voice and protect the confidentiality and reputation of the clinic and its patients.

Requirements

• Minimum of an HND in Marketing, Communications, Public Relations, Mass Communication, or a related field; equivalent practical experience may be considered.
• At least 2 years of social media or digital marketing experience.
• Experience managing business or brand accounts and creating content for multiple social media platforms.
• A portfolio or examples of previous campaigns and content.
• Proficiency with social media scheduling, analytics, and design or video-editing tools.
• Experience in healthcare, wellness or another regulated service environment is an advantage.

Skills and Attributes

• Strong writing, editing, and visual storytelling skills.
• Creative thinking and good attention to detail.
• Confidence communicating with patients and colleagues in a professional, friendly manner.
• Good organisation and ability to meet content deadlines.
• Sound judgment when handling complaints, sensitive messages and patient information.
• Ability to review performance data and use it to improve content.

Other

Location: Lagos State, Nigeria