Principal Marketing & Advertising Officer

Responsibilities:

Marketing for Stratcomm Africa Group

Develop and implement Stratcomm Africa's annual marketing strategy and work plan. Identify and pursue new marketing opportunities to support business growth. Conduct market research and competitor analysis to inform strategic decisions. Support the development and marketing of new products and services. Prepare and coordinate marketing campaigns across relevant platforms. Monitor and evaluate the effectiveness of marketing initiatives using agreed performance indicators. Support proposal development and business pitches in collaboration with the Business Development and Communications teams.

Brand development and management

Develop and implement brand strategies that strengthen Stratcomm Africa's corporate identity. Ensure consistency in the application of the company's brand across all communication materials. Lead branding initiatives for both Stratcomm Africa and client assignments. Monitor brand performance and recommend improvements where necessary.

 Advertising

Liaise with clients to identify their advertising requirements Lead the planning, execution and evaluation of advertising campaigns. Engage clients to understand advertising objectives and develop appropriate campaign solutions. Coordinate internal teams and external service providers to deliver quality campaigns on time and within budget. Prepare advertising briefs, campaign reports and performance evaluations. Support business development efforts through client presentations and proposal development. Manage advertising budgets and monitor campaign expenditure.

Monitoring and Evaluation

Performance will be measured against agreed Key Performance Indicators (KPIs), including:

Achievement of annual marketing and business development targets. Successful planning and execution of marketing, branding and advertising campaigns. Growth in brand visibility, market presence and stakeholder engagement. Generation of quality business leads and contribution to revenue growth. Timely delivery of marketing and advertising projects within approved budgets. Quality and effectiveness of marketing materials, campaigns and proposals. Client satisfaction and feedback on marketing and advertising assignments. Compliance with organisational policies, branding standards and reporting requirements. Contribution to innovation, continuous improvement and organisational strategic objectives.

Planning And Reporting

Develop and submit the following plans and reports;

Annual plans and reports Quarterly plans and reports Monthly plans and reports Weekly plans and reports Activity plans and reports as required

Requirements

Education & Related Experience:

Bachelor’s Degree in Marketing, Business Administration, Commerce or related discipline Professional qualification in Marketing, Advertising or Communication is an advantage. Minimum of 5years relevant working experience in Marketing, Sales, Business Development, Brand Management, Media Strategy, Creative Strategy, Advertising, Production Significant knowledge of current trends in Advertising and emerging markets Experience within communications consultancy and advertising agency is an advantage.

Core Competencies:

Strategic Thinking Creativity and Innovation Business Development Orientation Client Focus Results Orientation Leadership and Teamwork Communication and Influence Planning and Organisation Problem Solving and Decision Making Professionalism and Integrity

Location : Accra

Salary : Attractive