E-Commerce & Performance Marketing Manager (m/f/d) (E-Commerce Manager)

The continuous further development of our products as well as the implementation of innovative ideas have made us an internationally active and successful company:

STORZ & BICKEL is the first and only manufacturer of certified medical devices for the inhalation of cannabinoids.

Our company is growing steadily – and we would love to grow with you.

Your Tasks

E-Commerce & Growth Management

• Holistic management and continuous optimization of our D2C and B2B online shops on Adobe Commerce / Magento
• Responsibility for central E-Commerce KPIs such as Conversion Rate, Average Basket Value, Revenue, Traffic, and Repurchase Rate
• Conception and implementation of sales-promoting Sales, Promotion, and Launch campaigns
• Product data management including new creation, maintenance, and optimization of product pages with a focus on conversion
• Strategic Review & Rating Management (Shop, Trustpilot etc.) to increase trust and conversion

Paid Media, Performance & E-Mail Marketing

• Development, control, and scaling of the Performance Marketing strategy across all relevant channels (Paid Search, Paid Social, Programmatic, Retargeting, Affiliate)
• Operational management and continuous performance optimization of campaigns with a clear focus on ROI
• Budget responsibility including forecasting, monitoring, and scaling decisions
• Management and further development of the Affiliate program including partner and commission management
• Conception, implementation, and optimization of performance-driven E-Mail Marketing campaigns
• Segmentation, automations, A/B tests, and strategic further development of the CRM approach
• Responsibility for list quality, deliverability, and revenue contribution of the E-Mail channel

Data & Analytics

• Analysis, reporting, and strategic interpretation of shop and campaign data
• Derivation of concrete measures for conversion and revenue increase
• Construction and further development of testing setups (A/B tests, funnel optimizations, offer logics)
• Use of modern AI tools to increase efficiency in campaign optimization, analysis, and content creation

Your Profile

• Completed vocational training or studies in the field of Marketing, E-Commerce, Business Administration with a focus on Marketing, or a comparable qualification
• Several years of practical experience in online marketing, ideally with an E-Commerce focus
• Experience in project management of external service providers and agencies
• Sound SEO knowledge (from basics to advanced)
• Experience with Adobe Commerce / Magento or comparable shop systems is an advantage
• Strong analytical understanding as well as a data- and KPI-driven way of working
• Business fluent English skills in speaking and writing
• Hands-on mentality, high level of initiative, as well as team and communication skills

Why STORZ & BICKEL?

• A workplace in a highly modern company building offers you a very pleasant working atmosphere
• Flat hierarchies and short decision-making paths enable you to achieve a lot
• We offer you a competitive compensation package including vacation and Christmas bonuses
• With us, you receive 30 days of paid vacation and a special day off for your birthday
• Free drinks and fruit are a matter of course for us
• A dynamic and motivated team awaits you, which also enjoys coming together during company events (e.g., Christmas party and summer festival)
• If you do not live in Tuttlingen, you will receive a subsidy from us for your travel costs
• If interested, we will subsidize your company pension scheme
• JobRad: We promote your company bicycle with a monthly salary extra of €65.00, keeping our employees fit and protecting the environment
• We support your fitness through a Hansefit partnership (personal contribution only €19.50)

Additional Information: Home Office: Scope: By arrangement Requirements for the applicant: Advanced knowledge: E-Commerce, E-Business, E-Commerce platform Magento, Project Management, Search Engine Optimization - SEO, Performance Control (Marketing, Advertising), Online Shop Systems Expert knowledge: Online Marketing, Performance Marketing