Branding and Marketing Analyst for Alican SA. Olivos. Hybrid

If you are motivated by building solid brands, working with a strategic mindset, and being part of a team that bets on innovation, we want to meet you!

At Alican S.A., a leading national company in the production and commercialization of premium pet food, we are looking to hire a Branding and Marketing Analyst to join the Marketing team.

If you have experience in branding, digital marketing, communication, and event organization, and you are excited about working in a dynamic environment where innovation and Artificial Intelligence are part of the future of the business, this opportunity is for you.

Your mission will be to design, implement, and enhance Alican's brand strategy for B2B and B2C segments, ensuring consistent, innovative communication aligned with business objectives, integrating digital tools and Artificial Intelligence to strengthen the company's positioning.

Your main tasks

• Design and implement branding strategies for B2B and B2C segments.
• Develop integrated communication campaigns and ensure the correct application of brand identity across all touchpoints.
• Manage social media content and coordinate digital communication actions.
• Work alongside the web development and Artificial Intelligence lead, driving new innovation and digital positioning initiatives.
• Stay updated on trends in communication, design, marketing, and AI applied to the business.
• Plan, coordinate, and execute corporate events, launches, fairs, and brand activations.
• Coordinate agencies, designers, providers, and internal teams.
• Manage budgets and evaluate the impact of campaigns and events through indicators.
• Prepare result reports and propose continuous improvements based on data.
• Explore and incorporate new Artificial Intelligence tools applied to marketing and communication.

Requirements/ What do you need to apply?

• Graduate or advanced student of Marketing, Communication, Advertising, Public Relations, or related fields.
• At least 2 or 3 years of experience in similar positions.
• Proven experience in branding for B2B and B2C audiences.
• Experience in digital marketing, social media management, and communication campaigns.
• Proficiency in Meta Business, LinkedIn Campaign Manager, or other digital advertising platforms.
• Knowledge of Canva and, preferably, Adobe Creative Suite.
• Interest and knowledge in Artificial Intelligence applied to marketing.
• Experience in event organization, launches, and institutional actions.
• Intermediate English.

Other details

• Modality: Hybrid (3 days in-person and 2 days Home Office).
• Workplace: WeWork Olivos, Buenos Aires.
• Schedule: Monday to Friday from 9:00 to 17:00hs.

Benefits

• Permanent employment (outside of collective bargaining agreement).
• Annual bonus based on goal achievement.
• Lunch included on in-person days.
• OSDE 210 for family group.
• Notebook and cell phone provided by the company.

-Requirements- Minimum education: University 2 years of experience Age: between 25 and 40 years Keywords: analyst, mercadotecnia, marketing, mercadeo