Social Media Marketing Executive

We are looking for a creative,proactive and hands-on Social Media Marketing Executive with strong Chinese and English communication skills to join our Marketing Department. The successful candidate will be responsible for the school's social media content, short-form video production, graphic design and marketing activities, while also supporting school events, branding initiatives and other marketing projects. Key Responsibilities Manage and create content for the school's TikTok, Xiaohongshu (RED), Instagram, Facebook and other social media platforms; Plan, script, shoot, edit and publish short-form video content; Produce content featuring campus life, programmes, students, school activities, graduation ceremonies and other school-related activities; Develop and produce social media content in both Chinese and English; Design marketing materials including posters, social media graphics, flyers, event posters and other promotional materials; Assist the Marketing Department in planning and executing online and offline marketing campaigns; Support school events, including pre-event preparation, on-site coordination, photography, videography and post-event content production; Assist with social media account management, content publishing, basic performance tracking and content optimisation; Work closely with the CEO and Marketing Manager on assigned marketing, branding and promotional projects; Perform other marketing and promotional duties assigned by management. Requirements Fluent in both Chinese and English , with strong written and verbal communication skills; Diploma or Degree in Marketing, Communications, Media, Advertising, Design, Digital Marketing or a related field is preferred; Experience in Social Media, Digital Marketing, Content Creation or education marketing will be an advantage; Experience in short-form video shooting and editing; Familiarity with CapCut, Adobe Premiere Pro, Photoshop, Illustrator and Canva is preferred; Good understanding of TikTok, Xiaohongshu, Instagram, Facebook and other social media platforms; Strong sense of visual aesthetics and creativity; Good communication, organizational and execution skills; Proactive, responsible and able to work independently as well as part of a team; Able to manage multiple tasks and adapt to changing priorities. Experience working in a school, education institution, training centre or international education organisation;

Experience managing social media accounts; Experience in short-form video or content creation; A portfolio of video, photography, graphic design or social media work; Experience in event photography, videography or event coordination; Good understanding of current social media and short-form video trends, particularly TikTok and Xiaohongshu.