Performance Marketer (Hybrid)

Your tasks

Working closely with the Demand Generation Lead/Manager, you’ll identify growth opportunities, run experiments, and turn campaign insights into measurable business results.

What You’ll Do 1. Plan and Execute Digital Campaigns

• Develop and manage campaigns across Google Ads, Bing, Meta, TikTok, and other relevant platforms.

• Support SEO, keyword research, email marketing, audience segmentation, and retargeting initiatives.

• Ensure campaigns align with business goals, timelines, and budgets.

2. Optimize Campaigns Through Testing

• Monitor and improve campaign performance based on ROI, CPL, CPA, CPC, and conversion rates.

• Design, execute, and analyze A/B tests on ad creatives, copy, landing pages, audience segments, and campaign strategies.

• Use test results and data-driven experiments to identify winning variations and continuously improve conversion rates.

• Optimize bidding strategies, targeting, and creative assets to maximize performance.

3. Manage Budgets and Marketing ROI

• Allocate and monitor advertising budgets across channels.

• Adjust spending based on campaign results, channel effectiveness, and business priorities.

4. Build Integrated Campaigns

• Coordinate paid search, paid social, display, email, SEO, and retargeting activities.

• Collaborate with creative and marketing teams to develop compelling messaging and campaign assets.

5. Analyze and Report Performance

• Track KPIs and provide actionable insights using Google Analytics 4 (GA4), advertising dashboards, and marketing platforms.

• Maintain accurate campaign tracking and attribution to identify effective channels and strategies.

• Present performance reports and recommendations to stakeholders.

6. Drive Continuous Improvement

• Monitor industry trends, competitor activities, and platform updates.

• Explore new tools, marketing technologies, and experimentation strategies to improve results.

Requirements

_Turn Marketing Performance Into Measurable Growth_ We’re looking for a Performance Marketer with at least 4 years of experience in digital marketing, campaign optimization, and data-driven growth. You’ll manage and optimize integrated campaigns across paid search, paid social, display, SEO, email, and retargeting to drive qualified leads, conversions, and marketing ROI.

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, or a related field.

• At least 4 years of hands-on experience in performance marketing or digital campaign management.

• Proven experience managing paid search and paid social campaigns, with familiarity in display advertising, SEO, and email marketing.

• Strong A/B testing and experimentation skills, including test planning, execution, analysis, and applying insights to improve campaign performance.

• Proficiency in Google Ads, Meta Ads Manager, GA4, and campaign analytics.

• Solid understanding of conversion tracking, marketing attribution, and performance metrics.

• Strong analytical, communication, and project management skills.

• Proactive, detail-oriented, and comfortable managing multiple campaigns in a fast-paced environment.

Nice to Have

• Experience in B2B marketing, demand generation, or lead generation.

• Familiarity with HubSpot workflows, automation, and campaign tracking.

• Experience with Canva or Adobe Creative Suite.

• Relevant certifications in digital marketing or analytics.

What Makes You a Great Fit? You look beyond clicks and impressions to understand what drives qualified leads and conversions. You combine analytical thinking with creative experimentation, confidently use A/B testing to validate ideas, and take ownership of campaign performance to deliver measurable growth.

How to apply

Ready to turn data and experimentation into business results? Apply now!