Director of Sales - Assisted Living

Responsibilities Drive occupancy and achieve monthly and quarterly sales, census, and move-in goals

Respond promptly to new inquiries and consistently follow up with prospective residents and families

Conduct personalized community tours and guide prospects through the decision-making process

Manage the full sales cycle from initial inquiry through deposit and move-in

Maintain accurate lead activity, follow-up, and pipeline information in the CRM

Build and maintain relationships with hospitals, rehabilitation centers, healthcare providers, senior professionals, and other referral sources

Conduct external sales outreach, networking, and community events to generate new leads

Track sales activity, lead conversion, tours, deposits, move-ins, and occupancy performance

Conduct competitive market analysis and stay informed about local senior living options and pricing

Coordinate with the community team to ensure a smooth transition from the sales process to move-in

Represent Spring Oak professionally and compassionately with prospective residents, families, and referral partners

Qualifications 3+ years of senior living, assisted living, or healthcare sales experience required

Proven ability to increase occupancy and achieve sales goals

Strong sales, closing, communication, and relationship-building skills

Experience managing leads and follow-up through a CRM or sales management system

Strong organization, responsiveness, and follow-through

Comfortable conducting tours, making outbound calls, networking, and developing referral relationships

Ability to work professionally and compassionately with older adults and their families