Influencer & Brand Marketing Associate
Who We Are
Spot & Tango is a pet health & wellness brand on a mission to make mealtime better for dogs, and life simpler for the people who love them. Our recipes are developed by leading animal nutritionists, and are made with only real, human-grade ingredients... and nothing artificial. Through UnKibble™ and our original fresh-frozen line, we’re rethinking what feeding your dog well can look like, one bowl at a time. Since our founding in 2018, we have served over 200 million meals to happy pets across the US and Canada.
We’re a team of builders, problem solvers and dog people, united by the belief that dogs deserve better. We’re looking for people who want to do the best work of their career, dig into challenges with smart people, and help shape a brand that’s redefining an entire category. This is a chance to join a high-growth e-commerce company and have an outsized impact in a fast-paced, ambitious environment. Plus, you get to think about dogs all day.
Who You Are
You’ll play a vital role in shaping how our brand is experienced by customers, partners, and the community. You’ll help grow our influencer program, support public relations initiatives, and execute grassroots activations to build brand awareness. You are detail-oriented, collaborative, and comfortable working both strategically and in the weeds. This role is a great fit for someone who's a natural relationship-builder, thrives in a fast-paced environment, and takes pride in making things happen.
Responsibilities
Influencer Program
Partner with the Senior Influencer Marketing Manager to grow and scale our influencer program
Source and outreach to 10+ new creators weekly across TikTok, IG and YouTube
Lead outreach and negotiation with creators and talent agents, including rates, usage, whitelisting, exclusivity and renewals
Draft personalized creator briefs to highlight a creator’s unique voice
Give specific, actionable feedback on content submissions to maintain quality standards
Track creator performance and recommend renewals, rate changes and sunsets. Manage Spark codes, ad uploads and creative handoff to our paid social team
Own contracts, invoicing and payouts, including flat rate and bonus structures
Coordinate gifting and wow moments for creators and high-profile partners
Public Relations & Grassroots Marketing
Assist with PR initiatives, including managing press materials and supporting press events and activations
Ideate and execute creative, cost-effective local activations to build brand awareness
Partner with dog-friendly businesses, local organizations, and community events to create meaningful touchpoints
Take ownership of grassroots initiatives, from planning to execution
Cross-Functional Collaboration
Work with the broader marketing and operations teams to ensure cohesive campaigns and activations
Support the development of marketing assets, presentations, and campaigns
Track and analyze the performance of campaigns, using insights to recommend improvements
Requirements
2-3 years of marketing experience, ideally with exposure to ambassador programs, public relations, or event marketing
Exceptional written and verbal communication skills
Experience negotiating creator deals, including usage and whitelisting terms
Comfortable in spreadsheets and dashboards, and able to use data to make calls
Highly organized, with a track record of keeping contracts, codes and payments clean at volume
Comfortable using AI tools to speed up outreach and admin
Bonus: experience with creator platforms or agencies (Agentio, Nectar, Refunnel) and YouTube integrations
Anticipated Base Salary (Depending on YoE): $80K - $100K
This is a hybrid position based in our Midtown Manhattan office.
In-office presence is required on Mondays, Wednesdays, and Thursdays. Spot & Tango is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.