Commercial Director, eMobility (eMSP)

Spirii is hiring! We are looking for a Commercial Director to lead our eMSP business.

About Spirii

Spirii was founded in Copenhagen in 2019 with one goal: to make EV charging simple. Today, our software helps charge point operators and businesses in more than 22 markets run and grow their charging networks. Since 2024, we have been part of the Edenred Group, which gives us strong support and a close link to company fleets across Europe. Our next chapter is eMSP, and we are looking for the person to lead it.

Position Overview

The Commercial Director eMSP will lead Spirii's commercial strategy and execution for our eMobility Service Provider (eMSP) platform across our priority European markets (Denmark/Sweden, Germany, Netherlands, France, and Italy). As part of the sales leadership team, you will build and scale our eMSP business, serving as the commercial counterpart to our Mobility Product Director. This role requires an entrepreneurial leader who can develop new markets, close complex deals with fleet operators and mobility service providers, and establish Spirii as a leading eMSP competitor.

You will build a new dedicated eMSP sales team while collaborating closely with existing regional sales managers who sell eMSP as an adjacency to CPMS, and partnering with product and operations teams to deliver integrated mobility solutions.

Key Responsibilities

Commercial Strategy & Leadership

Develop and execute the commercial strategy for Spirii's eMSP product line across priority markets

Define market segmentation, go-to-market approach, and competitive positioning for Spirii's focus markets

Serve as the commercial voice in eMSP governance, partnering with the Mobility Product Director

Contribute to product roadmap prioritization based on market insights and customer needs

Establish revenue targets, pricing strategies, and business models for eMSP offerings

Report progress, pipeline, and strategic recommendations to the Chief Sales Officer

Represent Spirii eMSP at industry events, conferences, and with strategic partners

Business Development & Market Intelligence

Lead business development activities including mapping the eMSP ecosystem and understanding market movements

Identify and qualify leads across priority European markets

Build strategic relationships with fleet operators, leasing companies, retailers, and mobility providers

Lead pursuit of major tenders requiring eMSP capabilities

Develop partnership strategies with roaming networks, charge point operators, and technology providers

Monitor competitive landscape and emerging trends in EV roaming and mobility services

Generate qualified pipeline and convert opportunities to closed deals

Sales Team Leadership & Execution

Build, lead, and develop a high-performing eMSP BD and sales team

Personally close complex, strategic eMSP deals with C-level stakeholders

Enable and support existing regional sales managers on eMSP specifics in their business deals

Establish sales processes, methodologies, and enablement programs for eMSP

Develop proposal templates, business cases, and ROI models for eMSP solutions

Achieve/exceed annual revenue and customer acquisition targets

Cross-Functional Collaboration

Partner with Mobility Product Director to align commercial needs with product development

Collaborate with Roaming Operations team on customer success, issue resolution, and support

Work with Finance on reconciliation processes, margin control, and pricing strategies

Coordinate with Marketing on product marketing support for launch and go-to-market activities

Align with Chief Sales Officer and sales leadership on integrated CPMS+eMSP strategies

Engage with Legal on contract negotiations and deal structuring

Provide market feedback to inform technical and operational priorities

Required Qualifications

Experience:

8+ years in B2B sales or business development, with at least 3 years in leadership roles

Proven track record in the EV charging, mobility services, fleet management, or energy sectors

Experience selling complex SaaS or platform solutions to enterprise customers

Demonstrated success building and scaling new business lines or products

Experience operating across multiple European markets (particularly Denmark/Sweden, Germany, Netherlands, France, Italy)

Track record of consistently achieving/exceeding revenue targets (€3M+ ARR)

Knowledge & Skills:

Deep understanding of the EV charging ecosystem, including eMSP, CPMS, and roaming protocols (OCPI, OICP)

Knowledge of fleet electrification trends and fleet operator business models

Strong commercial acumen with ability to develop pricing strategies and business models

Excellent stakeholder management and C-level selling skills

Strategic thinking combined with hands-on execution capability

Proven ability to build and lead small, high-performing teams

Proficiency in CRM systems (Salesforce, HubSpot) and sales analytics

Personal Attributes:

Entrepreneurial mindset with comfort in ambiguity and building from ground up

Results-driven with strong accountability and ownership

Collaborative leadership style with ability to work across sales, product, and operations

Exceptional communication and presentation skills

Cultural sensitivity and ability to work in diverse, international teams

Resilience and adaptability in fast-paced, evolving markets

Strong team player who can enable regional sales managers on eMSP topics

Languages:

Fluent in English (required)

Additional European languages (German, French, Dutch, Swedish, Danish, or Italian) highly desirable

Education:

Bachelor's degree in Business, Engineering, or related field (Master's degree preferred)

Benefits

Flexible Work Environment: Enjoy a collaborative, inclusive, and open workplace designed to fit your needs and support work-life balance

Competitive Package: A competitive salary, an 11% company pension plan, and a comprehensive benefits package

Time to Recharge: Benefit from 32 paid vacation days (5 weeks + 5 extra) and paid parental leave to focus on what matters most

Career Growth: Access professional development opportunities and grow your career in a high-impact, high-growth industry

Stay Energized: Enjoy excellent coffee, tea, free snacks, and subsidized lunches at the office

Stay Active: Use our Spirii gym and shared company car to keep moving

Make an Impact: Be part of a team driving the future of sustainable energy while working on meaningful projects

About Spirii

Spirii is a full-service e-Mobility provider, offering hardware and software charging solutions to companies in the private and public sector. Spirii recently celebrated its seven-year anniversary as a founded company — though the people at Spirii bring far more extensive experience working with electric cars and charging, and with the development of future transport and energy systems.

Spirii is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences. Spirii strives to create an inclusive and diverse workplace, and we encourage all qualified applicants to apply regardless of age, gender, race, sexual/religious orientation, or disability.