Digital Copywriter

What you’ll do

• Develop copy ideas and angles for ads (Meta, TikTok, Google), with multiple variations for A/B testing
• Build and maintain our brand tone of voice across all channels
• Write chat scripts for the sales/CS team: opening, handling objections, follow-up, and closing
• Write product copy: descriptions, USPs, sales pages, and promo materials
• Research audiences, competitors, and customer feedback to find strong insights

What we’re looking for

• 1–3 years or more of experience as a copywriter (open for senior as well)
• Sharp, natural writing in Bahasa Indonesia & English
• Understanding of copywriting frameworks (AIDA, PAS) and sales funnels
• Open to feedback and comfortable working with deadlines
• Always engage with the latest trend in the online world

A portfolio is required. Applications without a portfolio link will not be considered.

Skills: Social Media, Content Strategy, Copywriting, B2C Marketing, Team Management, Content Marketing, Marketing Strategy, Digital Marketing