Freelance, Influencer Account Director

About the company

We're looking for an experienced Influencer Account Director to join a leading creative agency, supporting a global FMCG brand.

Your tasks

You'll lead day-to-day client relationships and influencer campaign delivery, working closely with strategy, creative and production teams to develop effective creator partnerships. This is a hands-on role for someone who can provide clear client counsel while keeping campaigns, teams and budgets on track.

• Lead client relationships, translating briefs into clear influencer campaign plans.
• Oversee campaigns from creator identification and outreach through negotiations, briefing, content approvals and reporting.
• Guide creator selection, ensuring talent aligns with the brand, audience and campaign objectives.
• Manage budgets, timelines, deliverables and usage rights, resolving challenges as they arise.
• Coordinate internal teams and external talent partners to deliver work to a high standard.
• Support and mentor the account team, providing clear direction across campaign workstreams.
• Present campaign results and recommendations to clients, identifying opportunities to improve future activity.

Requirements

Experience required

• Previous agency experience is essential, alongside experience leading influencer accounts at Account Director level.
• Strong understanding of the creator landscape and influencer activity across platforms including Instagram, TikTok and YouTube.
• Confidence managing senior clients, talent negotiations and multiple campaigns.
• Strong commercial awareness and experience overseeing campaign budgets.
• Previous experience working on FMCG clients is ideal.

Other

Key details

• Rate: £400/day, outside IR35
• Start: ASAP
• Contract: One month initially, with a view to extend
• Commitment: Full-time
• Location: Hybrid, with three days a week in the London office