Content Producer, HeyKaki (Contract till 31 Mar 2028)

The SPH Chinese Media Group is seeking a highly motivated Content Producer to join its social media brand HeyKaki.

Responsibilities

• Conceptualise and create creative Chinese social media content for Gen Zs and young adults, these include short-form and long-form videos, social media posts and memes.
• Stay up to date with latest social media trends, current affairs, and trending topics among young people in Singapore.
• Strong storytelling and research skills, with the ability to turn ideas and trending topics into engaging content that resonates with young audiences.
• Comfortable speaking Chinese on screen, and willing to try hosting, new trends, experiences, attractions and activities etc for content.
• Work closely with fellow producers, influencers, videographers and video editors to ideate, plan, film and edit videos.
• Basic editing of short-form videos for Instagram and TikTok.

Requirements

• Diploma/Degree in relevant disciplines; at least 1 year of relevant working experience (please include your portfolio if available).
• Effectively bilingual (English & Chinese). Able to converse fluently in Chinese as this role supports a Chinese publication.
• Fun-loving person, highly creative with a sense of humour.
• Keen interest in trending topics, youth culture, Asian Entertainment, and creating entertaining and informative Chinese content for young adults.
• Adept at using various social media platforms and aware of the best practices to optimise content performance.
• Organised and able to handle multiple projects on tight deadlines.
• Basic knowledge in video editing (eg: Capcut) and video production would be advantageous.
• Familiarity with local content creators, influencers and the Singapore social media scene, as well as experience in speaking or hosting in front of the camera is a bonus.