Marketing Executive

Roles and Responsibilities

• Develop and produce marketing videos, including promotional, educational, and student engagement content for digital marketing campaigns.
• Plan, host, and manage live streaming sessions on TikTok and other social media platforms to promote the school's programmes, events, and student activities.
• Create engaging content for social media platforms, including TikTok, Facebook, Instagram, LinkedIn, and YouTube, to enhance brand awareness and student engagement.
• Monitor and manage the school's social media accounts by responding promptly to enquiries, comments, and messages in a professional and timely manner.
• Assist in developing and implementing digital marketing campaigns to support student recruitment and increase enrolment.
• Prepare marketing materials such as posters, brochures, digital advertisements, banners, eDMs, and promotional content, ensuring consistency with the school's branding guidelines.
• Ensure that all marketing materials, advertisements, and online content are accurate, up to date, and comply with the school's policies and EduTrust requirements, including the

accurate representation of courses, fees, admissions criteria, and student services.

• Assist in maintaining and updating the school's website and digital platforms to ensure all published information remains current, accurate, and approved.
• Monitor and analyse the performance of social media campaigns and digital marketing activities, prepare reports, and recommend improvements based on engagement and recruitment outcomes.
• Support marketing events, open houses, education fairs, webinars, and student engagement activities, while maintaining proper documentation and contributing to continuous improvement initiatives in support of the school's quality management system and EduTrust compliance.

Minimum Qualification

• Diploma in Marketing, Communications, Business, Digital Media, or a related discipline.
• Minimum 1 year of experience in marketing, digital marketing, or brand management.
• Experience in developing marketing strategies, digital campaigns, and student recruitment initiatives.
• Strong knowledge of social media management, content creation, and video production.
• Excellent communication, project management, and stakeholder engagement skills.
• Familiarity with EduTrust requirements, ethical marketing practices, and accurate information dissemination.
• Strong analytical, organisational, and problem-solving skills.
• High level of professionalism, creativity, and attention to detail.