Digital marketing specialist (LM)
Digital Marketing Specialist (Remote) · Location: Argentina
Schedule: Monday to Friday | 8:00 AM - 5:00 PM EST Modality: Remote Employment Type: Full-time English: Advanced (C1 Required) Education: Bachelors Degree in Marketing, Communications, Business, or related field preferred
About the Role
We're looking for a Digital Marketing Specialist with hands-on experience managing paid social campaigns through Meta Ads, particularly targeting the U.S. market. The ideal candidate is highly organized, data-driven, creative, and comfortable using AI tools to streamline marketing efforts and improve campaign performance.
Key Responsibilities
- Create, launch, manage, and optimize paid social campaigns on Meta (Facebook & Instagram).
- Set up audiences, budgets, placements, and campaign parameters.
- Conduct A/B testing and implement performance optimizations.
- Use AI tools (ChatGPT or similar) to generate ad copy, content variations, and campaign assets.
- Design and edit marketing materials using Canva.
- Build and update landing pages using existing templates.
- Support organic social media, email marketing, affiliate marketing, and partner campaigns.
- Manage online reputation, reviews, and community engagement.
- Track campaign performance, generate reports, and provide actionable recommendations.
- Coordinate multiple projects while ensuring deadlines and campaign schedules are met.
Requirements
- 2+ years of experience in Digital Marketing
- GOOD ENGLISH LEVEL (VERBAL)
- Hands-on experience running paid Meta Ads campaigns (Facebook & Instagram)
- Experience managing campaigns targeting the U.S. market (required)
- B2B marketing experience
- Strong knowledge of Meta Ads Manager
- Proficiency in Canva (portfolio showcasing digital marketing projects required)
- Experience creating and analyzing marketing performance reports
- Strong project management and organizational skills
- Ability to manage multiple campaigns and priorities simultaneously
- Experience using AI tools such as ChatGPT or similar platforms
Nice to Have
- Experience with affiliate and partner marketing programs.
- Familiarity with reputation management and review platforms.
- Experience supporting email marketing and organic social media initiatives.
Important:
This role requires proven experience running paid Meta Ads campaigns (not organic-only marketing), preferably within a B2B environment and targeting the U.S. market.
-Requirements-
Minimum education: University 1 year of experience Keywords: online, mercadotecnia, marketing, mercadeo, especialista