Content Marketing Manager
At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!
Position Overview:
We are seeking a talented and experienced Content Marketing Manager to join our Observability Demand Generation team. As a Content Marketing Manager, you will be responsible for supporting campaigns and demand generation activities to support customer marketing by writing thoughtful content that drives engagement, retention, expansion, and advocacy. If you have a knack for translating complex topics into engaging content that strengthens our relationships with existing customers, then we want to hear from you!
Key Responsibilities:
Your primary responsibilities will include copywriting various types of marketing content and writing brand-level copy for banner ads, website landing pages, and much more.
Oversee and manage the customer content journey for SolarWinds Observability, including, ensuring each stage of the journey has the right content aligned to ICPs and personas to move customers from adoption to retention to expansion to advocacy.
Manage the content calendar for the Observability Expand Demand Generation team.
Creates compelling content (email, PPC, event copy, landing pages and more) to support full-funnel customer campaigns across various platforms
Build a repeatable content repurposing framework that extends the life of pillar assets, turning benchmark reports, webinars, and major campaigns into sustained streams of derivative content
Develop content series and editorial calendars that balance evergreen educational content with timely commentary on market shifts, observability and AI developments
Leverage generative AI tools to assist in content creation like blog posts, paid ads, emails, product descriptions, or website copy. Instead of starting from a blank page, use AI to generate ideas, outlines, or drafts, then shape the content so it sounds clear, useful, and human.
Align messaging of demand gen content with company best practices, personas, and overall brand guidelines
Researches and recommends personalized content opportunities for existing customer segments
Reviews and edits written content for accuracy, clarity, grammar, punctuation, and spelling, ensuring adherence to our company's style and brand guidelines
Conduct thorough fact-checking and research to ensure accuracy and credibility of content
Fluency in SEO, AEO, and content distribution strategies, with a strong grasp of how algorithms and search behavior are evolving
Collaborates cross-functionally with marketing, sales, product, and external agencies to ensure content is aligned with marketing campaigns and product launches
Monitors and analyzes content performance metrics, using data-driven insights to optimize our content strategy and improve KPIs
Stays updated on industry trends, competitor activities, and best practices to continuously improve content effectiveness and relevance.
Qualifications:
Bachelor’s degree in English, Marketing, Communications, or related field
5+ years of experience as a copywriter, digital focus a plus
Proven experience as a writer, Content Marketing Manager or similar role in a B2B or B2C environment
Familiarity with Generative AI tools for scalable content creation
Excellent written and verbal communication skills with a strong attention to detail
Understanding of SEO and digital content optimization with a familiar of SEO tools (ahrefs, SEMrush, etc)
Experience with content management systems (CMS), marketing automation tools and project management software (like Asana) a plus
Strong leadership and project management skills, with the ability to manage multiple projects simultaneously
Background in IT software a plus
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice