Named Accounts Manager (B2B Sales)

Your tasks

The Named Accounts Manager is responsible for driving revenue growth, acquiring high-value B2B accounts, and expanding existing corporate accounts. This role requires an experienced B2B sales professional with a proven track record in complex sales cycles, strategic pipeline management, and consultative selling. The ideal candidate will build strong client relationships, manage pipeline momentum, maintain high CRM integrity, and consistently hit margin targets.

1. New Account Acquisition & Business Development

• Proactively identify, target, and close new strategic B2B/corporate accounts.
• Deliver at least 30 new closed accounts annually while expanding SoftTrend's enterprise market footprint.
• Conduct structured customer meetings (300 meetings annually) to generate and qualify high-potential opportunities.
• Convert customer meetings into closed business at a minimum 10% conversion rate.

2. Account Management & Client Retention

• Serve as the primary strategic contact for designated named and high-value B2B accounts.
• Conduct structured account reviews and account visits (minimum 4 visits annually) to strengthen executive relationships, identify cross-sell/upsell opportunities, and retain accounts.

3. Pipeline & Opportunity Management

• Maintain a healthy, qualified sales pipeline valued at minimum 2× the upcoming quarterly margin target at all times.
• Execute consistent follow-up activities (2× quarterly target volume) to ensure continuous opportunity progression and pipeline velocity.
• Maintain a minimum average deal size / margin of USD 2,000 – 3,000 per deal. Obtain Business Development Director approval for any exception below this threshold.

4. CRM & Sales Operations Compliance

• Maintain 100% updated and precise records in the CRM (activities, meetings, deal stages, close dates, and deal values).
• Conduct thorough analysis for lost opportunities, logging explicit loss reasons, competitor data, and customer feedback into the CRM.

Requirements

• Education: Bachelor’s degree in Business Administration, or a related field.
• Experience:Must have proven experience in Corporate and B2B Sales* (typically 3–5+ years in enterprise solution selling, software, or B2B IT/Technology services).
• Track Record: Demonstrated track record of achieving annual sales/margin targets ($100k+) in corporate accounts.