Social Media Officer

Job Summary

We are looking for a Social Media Advertising & Digital Marketing Specialist to plan, execute, optimize, and analyze digital advertising campaigns across multiple platforms. The role will focus on driving brand awareness, customer engagement, conversions, and overall campaign performance through data-driven strategies.

Key Responsibilities

1. Social Media Advertising Campaign Management

Plan, execute, and manage paid advertising campaigns across platforms including Facebook Ads, Instagram Ads, TikTok Ads, YouTube Ads, X (Twitter) Ads, and Google Ads. Develop advertising strategies based on campaign objectives, including sales, conversions, brand awareness, traffic, and engagement. Set up and manage campaign targeting, audiences, budgets, creatives, and bidding strategies. Conduct A/B testing to identify high-performing creatives, audiences, and campaign strategies. Continuously optimize campaigns to improve performance and maximize ROI.

1. Campaign Performance Tracking & Analytics

Monitor and analyze the performance of social media campaigns, paid advertisements, and affiliate promotions. Utilize analytics tools such as Google Analytics, Meta Ads Manager/Insights, TikTok Analytics, and Instagram Insights. Track key performance indicators (KPIs), including CTR, Conversion Rate, CPA, ROAS/ROI, Engagement Rate, Reach, and Impressions. Prepare and present post-campaign performance reports with clear insights and actionable recommendations. Identify trends, opportunities, and areas for improvement based on campaign data.

1. Campaign Optimization & Strategy Development

Analyze campaign data and continuously adjust strategies to improve reach, engagement, conversions, and overall campaign effectiveness. Manage advertising budgets and ensure campaigns are delivered within allocated budgets. Optimize budget allocation across platforms and campaigns to maximize return on investment. Develop data-driven recommendations and strategies for future campaigns.

1. Influencer & KOL Marketing

Identify, evaluate, and engage with relevant Influencers and Key Opinion Leaders (KOLs) across social media platforms. Develop and coordinate influencer/KOL campaigns, including product reviews, promotional content, live streaming, and other marketing activities. Collaborate with influencers and KOLs on campaign concepts, content requirements, timelines, and deliverables. Monitor influencer campaign performance and evaluate campaign effectiveness. Build and maintain long-term relationships with influencers and KOLs to support ongoing partnerships.

1. Content Creation & Social Media Management

Collaborate with the creative and content teams to develop engaging social media content, including posts, stories, short-form videos, and live streaming content. Ensure all content aligns with the brand's tone, mess

Qualifications: Experience in Digital Marketing and Social Media Ads: Proficient in creating and managing ads on platforms such as Facebook, Instagram, TikTok, YouTube, and Google Ads. Able to analyze ad performance and optimize accordingly Strong Knowledge of Influencer Marketing: Experience in identifying and collaborating with Influencers and KOLs to amplify brand awareness and drive results. Affiliate Marketing Expertise: Experience in managing Affiliate Programs, tracking performance, and optimizing affiliate partnerships for maximum ROI. Analytical Skills: Proficient in using analytics tools such as Google Analytics, Facebook Insights, TikTok Analytics, and Instagram Insights to monitor, report, and optimize campaigns. Strong Communication Skills: Excellent verbal and written communication skills to effectively collaborate with internal teams, influencers, and affiliates. Creative and Passionate About Social Media: Highly creative and passionate about crafting engaging content and exploring new trends in digital marketing. Time Management and Attention to Detail: Strong time management skills, with the ability to handle multiple campaigns simultaneously and meet deadlines. Ability to Work Under Pressure: Able to work in a fast-paced environment and manage multiple priorities while ensuring campaign success.