Head of Marketing - Kinvel
Once, someone built Duolingo from scratch. Someone wrote the first line of code, came up with the first lesson, found the first user. We are here now, launching a new business within the venture builder SKELAR.
In a world where over 1.8 billion people are learning foreign languages, fewer than 10% are able to speak them fluently. We are starting to build an interactive communication environment — AI Language Tutor — to speak and make mistakes without fear of judgment.
Our goal is to build a product that learns along with the user — collecting data about them, personalizing the approach, and motivating them toward new steps. We do not believe in one-size-fits-all learning approaches, but we know that algorithms will help the user learn in his own way of learning. And (finally) effectively.
This product still needs to be built. So if building something from scratch is for you, let's do it together!
What should you know about SKELAR? It is a venture builder — in other words, a company that builds companies. With us, founders create consumer businesses that become leaders in global markets such as EdTech, Mental health, Petcare, FashionTech, and others.
Skelarians build tech products that receive recognition from Product Hunt, The Webby Awards, and get thousands of positive reviews on TrustPilot. Overall, tech products of our businesses are used by 10+ million people worldwide.
All thanks to strong teams, because our specialists are the key value of SKELAR.
To enable professional realization, we have created an environment with expertise and unlimited opportunities — and we are looking for those who crave challenges.
About the role: you will become the leader of the marketing team in our business and take full responsibility for growth – from the first users to scaling. At the 0 to 1 stage, you will be hands-on: personally launching the first campaigns, building the funnel, calculating unit economics, and finding channels that work. Eventually, you will assemble and lead your own marketing team (User Acquisition, Creative, Motion Design). We are looking for a leader who thinks in business categories.
What you will need to do:
- Growth Strategy: building go-to-market and growth strategies from scratch — choosing channels, positioning, messaging, pricing in synergy with the Product Manager.
- Hands-on Launch: at the start, you will personally launch and optimize the first advertising campaigns (main focus — Meta) and validate channels before delegating them to the team.
- Unit Economics and Analytics: responsibility for key growth metrics (CAC, LTV, ROAS), building marketing analytics and attribution from scratch.
- Budget Management: full responsibility for the marketing budget — from planning to finding opportunities for aggressive yet profitable scaling.
- Creative Funnel: building a production system for performance creatives together with the Creative Marketing Manager and Motion Designer — from hypothesis to iteration based on data.
- Hypothesis Testing: a continuous cycle of A/B tests at all levels of the funnel — creatives, landings, onboarding, offer, pricing.
- Team Building: hiring, onboarding, management, and development of the marketing team as the product grows.
What we expect from you:
- Experience: 5+ years in performance/growth marketing of B2C products, with 2+ years in a leadership role (Head of Marketing, Growth Lead, Marketing Lead).
- Scaling Experience: proven cases of product growth — you can show with numbers how your decisions impacted business results.
- Paid Acquisition Expertise: deep practical understanding of Meta Ads (mandatory) and experience working with other channels (Google Ads, TikTok Ads, ASA).
- Analytical Mindset: you operate fluently with unit economics, know how to build financial models for traffic profitability, and make decisions based on data rather than intuition.
- Management Experience: you have already hired, developed, and managed a marketing team — and can prove your ability to build processes and people.
- English Language: B2+ level or higher — the product is oriented towards the global market, so messaging, creatives, and competitor research will be in English.
- Startup Mindset: you understand that an ideal strategy in a presentation is worse than a working campaign that brings in users today. You are ready to work with your hands, take risks, and take responsibility for the result.
Big pluses:
- Experience in growing mobile applications with a subscription monetization model.
- Understanding the specifics of EdTech or AI products.
- Experience launching products in the US market and working with an English-speaking audience.
- Experience with mobile attribution and analytics (AppsFlyer, Adjust, RevenueCat, Amplitude, etc.).
- Experience building organic channels (ASO, content, influencers) in addition to paid.
- Previous experience working in early-stage startups and launching products from 0 to 1.
At SKELAR, we have built an environment for professional self-realization:
- SKELAR Platform. This is the operational core of the venture builder that helps founders move faster from zero to one. Thus, business teams focus on the product — while 10+ teams within the Platform cover functions like Legal, Finance, HR, Admin, Talent Acquisition, Employer Branding, IT, and others.
- Networking and knowledge sharing as part of the culture. Among our colleagues are co-founders who have launched more than one business, as well as the strongest specialists in the market. So we have access to the necessary expertise at arm's length.
- Exclusive domain education. We have created our own training programs for teammates of their choice — from a 2-month school for beginner managers to intensives on AI and professional clubs for development, product management, etc.
- Impact on systemic aid to Ukraine. We have the SKELAR foundation, which was created by Skelarians themselves — and thanks to every employee, we implement important social projects. For example, we founded the first accelerator for veterans in Europe https://veteranventure.skelar.tech/ and are forming a platform to support veterans at the state level.
- Ecosystem for productive work. For Skelarians, we have created spaces that inspire results — with our own gym, climbing wall, green zones in Bali, and libraries. In spaces where service, security, and comfort are synchronized with the growth pace of teams, we get a wow-experience and work more effectively.
- Care for daily comfort. Breakfast, lunch, access to sports training in Kyiv or partial compensation for classes in Warsaw, medical insurance, paid business trips if the role specifics require such trips, corporate discounts from partners.
We will tell you more at our introductory meeting.
We invite you to build the next big everything at SKELAR together!