Creative Marketing Manager - Leaply
What is worth knowing about SKELAR? It is a venture-builder — in other words, a company that builds companies. With us, founders create consumer businesses that become leaders in global markets such as EdTech, Mental health, Petcare, FashionTech, and others.
Skelarians build tech products that receive awards from Product Hunt, The Webby Awards, and get thousands of positive reviews on TrustPilot. Overall, the tech products of our businesses are used by 10+ million people worldwide. All thanks to strong teams, because our specialists are the key value of SKELAR.
Currently, we are looking for a Creative Marketing Manager for our business Leaply.
Leaply is an ecosystem of products in the Health & Wellness niche. Our mission is to create a platform to which a user can fully delegate the care of their health.
We already combine two directions:
- Digital: A mobile application for building habits and improving health based on scientific practices. A few numbers: in the first year, we grew more than 20 times. In December, we achieved x5 Gross Profit month-to-month.
- Physical: Our own line of FDA-approved supplements (manufactured in the USA). We use formulas based on patents developed by our R&D.
Your impact and team structure
We believe that decisions should be made "bottom-up" and we give ownership to the people who work directly with the product.
As a Creative Marketing Manager, you will work as part of a cross-functional team (UAM + CMMs + Designers + Growth Manager). The team is an independent unit and influences the development of the creative strategy, changing/launching funnels, and product development.
Your area of responsibility will include:
- Building and iterating on creative hypotheses based on analysis;
- Analyzing working creative elements of top players in performance marketing to strengthen our own approaches;
- Tracking news and trends in the Health & Wellness niche;
- Testing ideas for new funnels.
What is important to us:
- English C1: You understand the audience and know how to create content that is native to them;
- Passion: You are sincerely interested in the Health & Wellness niche;
- Proven Track Record: You have successful cases of working with Tier-1 markets on large budgets in Meta or TikTok;
- Customer-Centric: You understand the cultural codes and psychology of Tier-1 users.
Prospects:
- Lead-path: Become a lead of a creative team or head an entire cross-functional Squad.
- R&D: The opportunity to launch your own experimental projects within the business.
- Senior IC: Become a key expert who strengthens the company's strategic assets on a global level.
At SKELAR, we have built an environment for professional self-realization:
- SKELAR Platform. This is the operational core of the venture-builder that helps founders move faster from zero to one. This way, business teams focus on the product — while 10+ teams within the Platform cover functions such as Legal, Finance, HR, Admin, Talent Acquisition, Employer Branding, IT, and others.
- Networking and knowledge sharing as part of the culture. Among our colleagues are co-founders who have launched more than one business, as well as the strongest specialists in the market. Thus, we have access to the necessary expertise at arm's length.
- Exclusive domain education. We have created our own training programs for teammates of their choice — from a 2-month school for beginner managers to intensives on AI and professional clubs for development, product management, etc.
- Impact on systemic aid to Ukraine. We have a charitable fund, the SKELAR foundation, which was created by the Skelarians themselves — and thanks to every employee, we implement important social projects. For example, we founded the first accelerator in Europe for veterans and are forming a platform to support veterans at the state level.
- Ecosystem for productive work. Spaces have been created for Skelarians that inspire results — with their own gym, climbing wall, green zones in Bali, and libraries. In spaces where service, security, and comfort are synchronized with the growth pace of the teams, we get a wow-experience and work more effectively.
We will tell you more during our introductory meeting.
We invite you to build the next big everything at SKELAR together!