Content Production Manager - Leaply
What is worth knowing about SKELAR? It is a venture-builder — in other words, a company that builds companies. With us, founders create consumer businesses that become leaders in global markets such as EdTech, Mental health, Petcare, FashionTech, and others.
Skelarians build tech products that receive recognition from Product Hunt, The Webby Awards, and thousands of positive reviews on TrustPilot. Overall, the tech products of our businesses are used by 10+ million people worldwide.
All thanks to strong teams, because our specialists are the key value of SKELAR.
To enable professional realization, we have created an environment with expertise and unlimited opportunities — and we are looking for those who crave challenges.
What is worth knowing about Leaply? Leaply builds an ecosystem of digital products so that a healthy lifestyle becomes possible "on autopilot." Our mission is to make Healthy Living the new gold standard.
We don't sell theory — we create the most engaging health-game. Every day — one simple practice (breathing, massage, or an exercise) that truly changes well-being. A small step every day — a noticeable transformation over time.
Traction:
- Launched in June 2024, unit economics were found in less than 2 weeks
- 200K+ users worldwide
- 4.7 in App Store · 4.4 on Trustpilot (20,000+ reviews)
Team: 60+ specialists in 2 years, remote-friendly. Ambition for 3 years — millions of people performing at least one practice with Leaply every day. Rapidly scaling in the US, Europe, and LATAM markets.
At Leaply, we value ownership more than positions, and impact more than processes. Now, during the scaling period, we are looking for an AI Content Manager who will define how our content is created, produced, and scaled within the product.
ABOUT THE ROLE
In our business, content is the product: structured practice plans, video and audio sessions, and daily reminders help users form useful, lasting habits. As a Content Production Manager, you will be responsible for how this content is actually created — from brief to finished material — in all formats and languages we work with. You will work closely with product managers, designers, and engineers from the very first stages of feature development, rather than receiving a finished brief at the final stage. This is a role about owning the process and production: you will build systems, workflows, and quality standards that allow the team to transform ideas into consistent content at scale.
TECH STACK
- Notion and Slack for communication, collaboration, and task management
- Our internal content management system
- Amplitude and Tableau for product analytics
- Production planning and tracking tools (Jira, Confluence, Google Sheets, Figma, or similar)
CORE RESPONSIBILITIES
- End-to-end content production. Manage the full production cycle — from brief to finished material — for structured practice plans, video sessions, audio content, and in-app copywriting. Coordinate the internal team and external contractors (writers, voiceover actors, video editors, translators) to ensure everything moves according to schedule.
- Working with experts. Engage and coordinate specialized experts (doctors, trainers, coaches, habit formation specialists, and other domain experts) to verify content for accuracy and practical value. Formulate briefs for expert review, collect their feedback, and integrate it into the content plan, as well as maintain a pool of experts for regular collaboration instead of searching "from scratch" for every project.
- Cross-functional product work. Work together with product managers, designers, and engineers on features that depend on content, and get involved in their formation at the idea stage — rather than receiving a final brief.
- Coordination of multiple projects simultaneously. Manage several content projects in parallel, prioritize tasks under competing deadlines, and keep all stakeholders informed of statuses and timelines.
- Quality and localization. Define quality content standards at Leaply and ensure that the quality bar is maintained across different languages as we scale.
- Measurable impact. Use product data and A/B tests to determine what to create, what to discard, and what to iterate. Your decisions will directly impact retention and engagement.
WHO WE ARE LOOKING FOR
- Experience: 2–5 years in content production or content project management in consumer product companies — subscription apps, EdTech, wellness, gaming, or related fields.
- Systems thinking: you have experience building or significantly improving holistic content production systems, not just executing individual projects.
- Cross-functional coordination: you have proven experience coordinating internal teams and external contractors — briefs, task tracking, deadline control — simultaneously across multiple projects.
- Fluent English: the quality of your writing and communication is at a near-native level.
- Comfortable beyond Docs: you are comfortable working with product dashboards and team planning tools, not just Google Docs.
- Proven ownership experience: you have developed a content function from 0 to 1 or from 1 to 10.
WILL BE AN ADVANTAGE
- Fluency in a second language (DE, ES, FR, PT, or IT).
- Experience in wellness, fitness, mental health, or behavioral science content.
- Video production experience (scriptwriting, directing, editing).
- Experience in large-scale content localization.
- Experience working with AI tools for content (GPT, Claude, n8n, and others) — a plus, but not a mandatory requirement if you have already used them to accelerate production.
WHY THIS ROLE
- Build a system. You will help shape Leaply's approach to content planning, production, and release — the processes, standards, and tools that make it repeatable.
- Direct impact on retention. The quality of the daily interaction experience with the product determines whether users return to us tomorrow. You will shape this experience.
- Real ownership from day one. Full responsibility for the content production function with direct reporting to the CPO during the onboarding stage.
WHAT YOU WILL GET
- Competitive compensation and a role with a high level of impact.
- Full responsibility for the content function.
- Direct reporting to the CPO during the onboarding stage.
- Access to internal SKELAR communities in Marketing, Product, Engineering, and Design.
- A product with a meaningful mission: helping people live healthier lives every day.
At SKELAR, we have built an environment for professional self-realization:
- SKELAR Platform. This is the operational core of the venture-builder that helps founders move faster from zero to one. This allows business teams to focus on the product — while 10+ teams within the Platform cover Legal, Finance, HR, Admin, Talent Acquisition, Employer Branding, IT, and others.
- Networking and knowledge sharing as part of the culture. Among our colleagues are co-founders who have launched more than one business, as well as the strongest specialists in the market. Thus, we have access to the necessary expertise at arm's length.
- Exclusive domain education. We have created our own training programs for teammates to choose from — from a 2-month school for beginner managers to intensives on AI and professional clubs for development, product management, etc.
- Impact on systemic aid to Ukraine. We have a charitable foundation, the SKELAR foundation, which was created by Skelarians themselves — and thanks to every employee, we implement important social projects. For example, we founded the first accelerator for veterans in Europe https://veteranventure.skelar.tech/ and are forming a platform for veteran support at the state level.
- Ecosystem for productive work. Spaces have been created for Skelarians that inspire results — with their own gym, climbing wall, green zones in Bali, and libraries. In spaces where service, security, and comfort are synchronized with the growth pace of teams, we get a wow-experience and work more effectively.
- Care for daily comfort. Breakfast, lunch, access to sports training in Kyiv or partial compensation for classes in Warsaw, medical insurance, paid business trips if the specifics of the role require them, and corporate discounts from partners.
We will tell you more during our introductory meeting.
We invite you to build the next big everything at SKELAR together!