AI Content Manager - Leaply
What is worth knowing about SKELAR? It is a venture-builder — in other words, a company that builds companies. With us, founders create consumer businesses that become leaders in global markets such as EdTech, Mental health, Petcare, FashionTech, and others.
Skelarians build tech products that receive recognition from Product Hunt, The Webby Awards, and thousands of positive reviews on TrustPilot. Overall, the tech products of our businesses are used by 10+ million people worldwide.
All thanks to strong teams, because our specialists are the key value of SKELAR.
To enable professional realization, we have created an environment with expertise and unlimited opportunities — and we are looking for those who crave challenges.
What is worth knowing about Leaply? Leaply builds an ecosystem of digital products so that a healthy lifestyle becomes possible "on autopilot." Our mission is to make Healthy Living the new gold standard.
We don't sell theory — we create the most exciting health-game. Every day — one simple practice (breathing, massage, or an exercise) that truly changes well-being. A small step every day — a noticeable transformation over time.
Traction:
- Launched in June 2024, unit economics were found in less than 2 weeks
- 200K+ users worldwide
- 4.7 in App Store · 4.4 on Trustpilot (20,000+ reviews)
Team: 60+ specialists in 2 years, remote-friendly. 3-year ambition — millions of people performing at least one practice with Leaply every day. Rapidly scaling in the US, Europe, and LATAM markets.
At Leaply, we value ownership over positions, and impact over processes. Now, during a scaling period, we are looking for an AI Content Manager who will define how our content is created, produced, and scaled within the product.
ABOUT THE ROLE
In our business, content is the product: structured practice plans, video and audio sessions, and daily reminders help users form useful, lasting habits. As an AI Content Manager, you will be responsible for how these plans are created and implemented, working closely with product managers, designers, and engineers to shape the in-app user experience. You will also participate in cross-functional work on new product features that depend on the quality and depth of content. You will design workflows and AI-pipelines that allow for creating more content — faster and with higher quality.
TECH STACK
- Notion and Slack for communication, collaboration, and task management
- Our internal content management system
- Amplitude and Tableau for product analytics
- AI tools (GPT, Claude, n8n, and others) for content scaling and automation
CORE RESPONSIBILITIES
- Content design. Define the structure of our plans, the interaction logic of content modules, and personalization.
- Cross-functional product work. Work together with product managers, designers, and engineers on features that depend on content. You will be involved in their formation from the very beginning, rather than receiving a finished brief at the final stage.
- AI-powered production. Create workflows that allow for scaling production volume using AI — from script generation to automated voiceovers. This is how the team already works today.
- Quality and localization. Define standards for high-quality content at Leaply and ensure that the quality bar is maintained across different languages as we scale.
- Measurable impact. Use product data and A/B tests to determine what to create, what to abandon, and what to iterate. Your decisions will directly impact retention and engagement.
- Production coordination. Manage the end-to-end content creation process — from brief to finished material. Engage internal and external resources for production.
WHO WE ARE LOOKING FOR
- Experience: 2–5 years in content roles in consumer product companies — subscription apps, EdTech, wellness, gaming, or related fields.
- Systems thinking: you have experience building holistic content production systems.
- AI-native approach: you have already launched at least one AI-workflow that delivered measurable results in terms of content production.
- Fluent English: you write easily and naturally, at a native level.
- Cross-functionality: you are comfortable working with product dashboards and team collaboration tools, not just Google Docs.
- Proven ownership experience: you have developed a content function from 0 to 1 or from 1 to 10.
IT WILL BE AN ADVANTAGE
- Fluency in a second language (DE, ES, FR, PT, or IT).
- Experience in wellness, fitness, mental health, or behavioral science.
- Video production experience (scriptwriting, directing, editing).
- Experience in large-scale content localization.
WHY THIS ROLE
Scale the craft. You will help shape Leaply's approach to content creation — tools, processes, and standards.
Direct impact on retention. The quality of the daily product interaction experience determines whether users return to us tomorrow. You will shape this experience.
Real AI infrastructure. We are already using AI-pipelines in production. You will work with them and develop them from day one.
WHAT YOU WILL GET
- Competitive compensation and a role with a high level of impact.
- Full responsibility for the content function.
- Direct reporting to the CPO during the onboarding stage.
- Access to internal SKELAR communities in Marketing, Product, Engineering, and Design.
- A product with a mission that makes sense: helping people live healthier lives every day.
At SKELAR, we have built an environment for professional self-realization:
- SKELAR Platform. This is the operational core of the venture-builder that helps founders move from zero to one faster. This allows business teams to focus on the product — while 10+ teams within the Platform cover Legal, Finance, HR, Admin, Talent Acquisition, Employer Branding, IT, and others.
- Networking and knowledge sharing as part of the culture. Among our colleagues are co-founders who have launched more than one business, as well as the strongest specialists on the market. Thus, we have access to the necessary expertise at arm's length.
- Exclusive domain education. We have created our own training programs for teammates to choose from — from a 2-month school for beginner managers to intensives on AI and professional clubs for development, product management, etc.
- Impact on systemic support for Ukraine. We have the SKELAR foundation, created by Skelarians themselves — and thanks to every employee, we implement important social projects. For example, we founded the first accelerator for veterans in Europe https://veteranventure.skelar.tech/ and are forming a platform for veteran support at the state level.
- An ecosystem for productive work. Spaces have been created for Skelarians that inspire results — with their own gym, climbing wall, green zones in Bali, and libraries. In spaces where service, security, and comfort are synchronized with the pace of team growth, we get a wow-experience and work more effectively.
- Care for daily comfort. Breakfast, lunch, access to sports training in Kyiv or partial compensation for classes in Warsaw, medical insurance, paid business trips if the role's specifics require such travel, and corporate discounts from partners.
We will tell you more during our introductory meeting.
We invite you to build the next big everything at SKELAR together!