Senior Executive Marketing (m/f/d)

At SIXT, we don't just hire for positions, we build careers. At the heart of premium mobility, we seek talent that inspires, leads, and transforms. If you have a passion for brands, strategic vision, and the energy to leave a mark, this is your opportunity.

As Brand Manager, you will be responsible for building, positioning, and protecting the SIXT brand image in Spain, ensuring consistent and effective execution of marketing campaigns and actions across all customer touchpoints.

YOUR ROLE AT SIXT

Brand Building, Campaigns & Marketing Execution You will be responsible for adapting the global brand strategy to the Spanish market, defining and executing the annual marketing calendar. You will lead multichannel branding campaigns (TV, outdoor, digital, social media, etc.) from start to finish, coordinating agencies when necessary, but also taking an active role in the planning, monitoring, and implementation of initiatives. Likewise, you will ensure the correct application of SIXT's visual identity and communication tone across all touchpoints.

Brand Production & Design You will directly manage the development, design, and production of corporate materials for offices, branches, events, and commercial actions, guaranteeing consistent visual execution aligned with global brand standards.

Events, Activations & Sponsorships You will be responsible for the integral organization of corporate events, fairs, openings, and special activations, as well as the identification, negotiation, and management of strategic sponsorships, ensuring their correct execution and maximum return for the brand.

Communication & Public Relations You will lead the local communication and public relations strategy in coordination with global teams. You will draft press releases, manage relationships with media and external agencies, identify visibility opportunities for the brand, and monitor the coverage obtained.

Social Media & Digital Engagement You will manage and execute SIXT's presence on social networks in Spain, adapting global content, developing local initiatives, energizing the digital community, and collaborating in the management of the brand's online reputation.

Partnerships, Co-Marketing & Commercial Support You will provide support to B2B marketing initiatives and develop collaborations with travel agencies, strategic partners, and local partners. Additionally, you will identify new co-marketing opportunities and take charge of their negotiation, activation, and follow-up.

Integral Brand Management in Spain As the person ultimately responsible for Brand & Communications in the Spanish market, you will combine strategic vision and execution capability, autonomously managing multiple projects in parallel and ensuring the presence, consistency, and growth of the SIXT brand across all channels and touchpoints.

YOUR SKILLS MATTER

• Bachelor's Degree in Marketing, Advertising, Communication, or similar
• +5 years of experience in brand marketing, preferably in international environments and/or sectors such as automotive, travel, retail, or consumer goods
• Demonstrable experience in 360° campaigns, agency management, events, and sponsorships.
• Solid knowledge of offline and digital media
• Excellent communication, organization, and project management skills.
• High level of English, German is a plus
• Hands-on attitude, results orientation, and the ability to work in an agile and dynamic environment

WHAT WE OFFER:

Being part of an international growing company SIXT is a global benchmark in premium mobility, with a solid brand, international presence, and an ambitious vision for the future. You will be an active part of this growth.

Challenging projects with national and international visibility You will work on high-impact strategic initiatives that strengthen the brand in Spain and connect with global marketing and communication teams.

International, dynamic, and collaborative work environment You will be part of an agile, creative, and excellence-oriented team, where constant innovation and cross-functional collaboration are the daily drivers. You will have real opportunities for professional development and evolution.

Flexible remuneration policy You will have access to a flexible compensation program linked to private medical insurance, childcare, and/or meal vouchers.

Excellent employee benefits You will obtain special discounts for your family and friends on SIXT rentals, as well as offers on hotels, Gympass, business schools, and multiple products. You will participate in team building activities and national and international corporate events.

Are you ready to accelerate your career with us? Join SIXT and make a difference.

Who we are:

We are a leading global mobility service provider, with a turnover of 4.00 billion euros and approximately 9,000 employees worldwide. Our ONE mobility platform brings together our products SIXT rent (vehicle rental), SIXT share (vehicle sharing), SIXT ride (taxi and chauffeur services), and SIXT+ (vehicle subscription), giving our customers access to our fleet of 350,000 vehicles, the services of 4,000 partner companies, and about 5 million drivers worldwide. Together with our franchise partners, we are present in more than 110 countries with 2,000 rental stations. At SIXT, exceptional customer experience and customer service are our top priority. We believe in true entrepreneurial spirit and long-term stability, and we align our business strategy with a vision for the future. Start with us and apply now!