Branding Specialist

Job Summary We are looking for a creative and detail-oriented Branding Specialist to support the development and execution of brand strategies that strengthen our market presence and enhance customer engagement. The successful candidate will ensure brand consistency across all touchpoints, manage branding campaigns, coordinate with internal teams and external agencies.

Key Responsibilities Execute brand strategies aligned with the company’s business objectives.

Plan, coordinate, and monitor brand marketing campaigns across online and offline channels.

Ensure consistency of brand identity, messaging, and visual guidelines across all communications.

Coordinate with creative, media, production, and event agencies.

Conduct market research, competitor analysis, and consumer insights to identify branding opportunities.

Manage the development and production of marketing materials, brochures, packaging, and promotional assets.

Support new product launches and brand activation initiatives.

Assist in managing the brand marketing budget and timelines.

Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.

3–5 years of experience in branding, brand management, or marketing.

Experience in FMCG, manufacturing, paints, construction materials, or related industries is preferred.

Strong project management, organizational and communication skills.

Creative mindset with attention to detail.

Strong analytical skills and ability to interpret market and campaign data.

Experience working with creative agencies and cross-functional teams.

Familiarity with digital marketing platforms and social media is an advantage.