Commercial and Marketing Manager - Puerto Varas

About the company

Our client, Termas del Sol, is looking for a Commercial and Marketing Manager to work at their central office in Puerto Varas, traveling constantly to the facilities in the locality of Puelo.

Your tasks

Job Objectives Design, implement, and lead the commercial, sales, and marketing strategy of Termas del Sol, organizing and structuring the area, boosting the direct sales channel, and developing the agency, wholesaler, and corporate channels. The expectation is to achieve a considerable increase in sales through a highly execution-oriented management style, close to the operation and aligned with the owners' vision, progressively gaining greater autonomy and influence in the strategic decisions of the business.

•Implement the company's commercial, sales, and marketing strategy.

•Structure the commercial area: define criteria, processes, routes, and goals, and perform rigorous monitoring of the sales team's management.

•Boost direct channel sales and increase commercial results.

•Organize and develop the agency and wholesaler channel, opening new segments (companies, public sector, schools, among others), and evaluate the continuity and profile of those currently managing that channel.

•Work in close coordination with the team in charge of digital campaigns, social media, metrics, and web positioning (SEO / GEO / AEO).

•Administer and control commercial and marketing spending.

•Supervise the ticket office operation of the hot springs.

•Represent the company at fairs, visits, and commercial activities, with travel to Santiago and other cities.

Requirements

•Civil Engineer or Commercial Engineer.

•Minimum 5 years of experience in sales, with demonstrable results.

•Experience in commercial, sales, and/or marketing leadership, and in the structuring of commercial areas (processes, monitoring, and indicators).

•Good management of SEO: organic positioning in search engines.

•Knowledge and intermediate-advanced management of GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), oriented toward improving visibility in searches and AI responses such as ChatGPT and Claude.

•Experience managing digital campaigns and measuring their impact on sales; management of social media (Instagram) and its metrics.

•Budget management and control of commercial spending.

•Management of B2B channel (agencies, wholesalers, companies).

•Fluent English.