Marketing Director

·Oversees currentofferings and comes up with initiatives for new products ·Edit and update productcatalogue following brand guideline ·Establishes marketinggoals based on past performance and market forecasts ·Researches and analysesmarket trends, demographics, pricing schedules, competitor products, and otherrelevant information to form marketing strategies ·Works with GM to developdetailed marketing plans for all media channels and sales teams ·Approves and overseesthe creative development of promotional materials, website content,advertisements, and other marketing-related projects ·Communicates withvarious media buyers, advertising agencies, printers, and other services tohelp marketing projects come to fruition ·Provides in-depthinformation to interested clients, and acts as a representative for themarketing department in important buyer meetings ·Works within thedepartment budget to develop cost-effective marketing plans for each campaign(launch or promo) ·Tracks all marketing andsales data and creates detailed written reports and verbal presentations tobring to senior executives