MARKETING MANAGER

Job Title : Unit Manager​ (Digital Marketing) The Marketing Manager (Digital Channels & Performance) is responsible for the following: Management of direct marketing campaigns across a full range of digital channels Briefing and day to day management of external agencies, including overseeing copy and artwork development ensure campaigns are implemented within planned budgets, targets and timeline Optimize campaign performance through creative, innovative content executions and A/B testing To execute and pursue innovation in all direct marketing campaigns To manage, nurture and drive conversion leads on our CRM platform Digital Performance Monitor and analyze digital performance of key brands under SM Supermalls Collaborate with marketing teams in target setting and goal achievement by providing insights on how to improve and optimize digital performance Consolidating digital performance of brands under SM Supermalls and periodically sending of reports to marketing teams and executive management Leading knowledge transfers with mall marketing teams on how to monitor, analyze, and optimize digital performance

Qualifications/Requirements: Bachelor's degree or equivalent At least 4 years work experience in digital marketing or direct marketing Required skills: Excellent communication skills (both oral and written), interpersonal, team player, willing to be trained, creative, driven and agile Proficiency or knowledge in CRM is an advantage