Senior Executive/ Assistant Manager (Consumer Marketing)

1. Partners Campaigns & Promotions

• Execute marketing calendar for campaigns with partners (Payment, Banks, CAG)
• Distribution of internal memos and briefing for staff
• Campaign performance tracking, reporting and invoicing if any
• Support Marketing manager in any marketing campaign planning and execution

1. Shilla Loyalty Program

Shilla Loyalty Program for Travelers

• Support marketing manager in the development of traveller APP
• Plan and execute CRM campaigns
• Assist marketing manager in partners’ management
• Track KPIs for post-campaign reporting, analysis

Shilla Access Program (Airport Pass Community)

• Manage day to day operational needs
• Partner with Promotions team to run sales-driving initiatives
• Collaborate with CAG APIC team and Changi tenants to drive acquisition

1. Maintenance and monitoring of Shilla’s platforms Maintain Shilla social media calendar

• Monitor feedback and comments on Shilla’s platform
• Manage any consumer dispute with Customer Service team
• Ensuring promotions are updated on both Shilla’s corporate site and social channels

1. Shilla Initiatives

• Manage agency during campaigns
• Oversee drafting of press releases, media drops etc
• Facilitate press release approvals with HQ, management and partners

1. Ad-hoc Initiatives

• Fluid to take up ad-hoc responsibilities
• Flexibility to shift amongst teams

Requirements:

• Minimum 3-4 years in a similar capacity, preferably in retail, hospitality, or beauty industries
• Degree/Diploma in Marketing or equivalent
• Great command of written & spoken English & Chinese necessary for copywriting
• Proficient in Microsoft Office suite (Excel, PowerPoint)
• Experience in loyalty marketing a bonus
• Independent self-starter with strong business acumen
• Good team-player with high EQ and ability to manage multiple-stakeholder relationships and external partners

Creative, resourceful, pro-active with can-do attitude