Team Lead, New Business Sales (Player-Coach AE) (m/w/d)

Sharpist GmbH - GTM Engineer - AI Automation (m/w/d)

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Team Lead, New Business Sales (Player-Coach AE) (m/w/d) On-site Berlin , Berlin , Germany

SALES Team Lead Account Executive @Sharpist

Job details Apply

Job description You want to lead and still close deals yourself? That’s exactly the point.

Behind our mission, “Empower everyone to lead a self-aware career and life” are 300+ leading enterprises across retail, manufacturing, tech, and services — IKEA, BMW, Airbus, Porsche, LVMH, Bupa, Miro, and hundreds more — as well as €30 million in funding. We got off to a rocket start and made plenty of mistakes along the way. Now our co-founder and CEO is rebuilding the sales organization from the ground up — and you’ll build it with him.

We are the digital platform for 1:1 and AI coaching. Behind thousands of successful leaders and top talents stands a Sharpist Coach. For our customers, we deliver three core outcomes: strengthening the skills of leaders and talent, embedding learning from existing talent programs, and accelerating and safeguarding transformation. The result that matters: change no longer happens only in the annual strategy meeting, but every day in execution.

To make that happen, we combine 1:1 coaching with tailored micro tasks and progress tracking — always adapted to our customers’ cultures, processes, and tools, with zero administrative effort for HR. And that’s where our data play comes in: we have transformed a coaching company into a data company. Our analytics framework demonstrates what coaching has never been able to prove before — a 92% engagement rate, +22% openness to change, and 100% retention of key people. On top of that, we are building the always-on Career Companion: real 1:1 coaching for the moments that hurt, plus an AI Coach that works from each learner’s personal memory bank instead of generic ChatGPT mush. We are not replacing coaches. We are making coaching accessible to everyone.

This role is not a manager job involving spreadsheets and forecast meetings. You will own your own business book, spend at least 50% of your time as a “player” rather than just a coach, and build the structure that reliably gets your team to quota. You will report directly to the CEO. If you want to grow and learn, and responsibility energizes rather than scares you, keep reading. Sounds too hardcore?

🎥 Meet our AI Coach in action — and see how Sharpist empowers leaders and talents to grow every day:

What you’ll get done here

In your first month, you’ll be able to: Know our ICP by heart, understand the buyer personas, and know the job we do for them

Honestly audit the pipeline, team setup, and ways of working — including what’s broken

Own your portfolio and move the first deals forward

Build a working relationship with everyone on your team, not just a 1:1 on the calendar

In your first quarter, you’ll be able to: Lead your team toward consistent new business ARR against the quarterly target

Deliver a forecast that is accurate at the beginning of the quarter and still accurate at the end

Not just introduce our sales playbook, but embed it so deeply that nobody calls it a playbook anymore

Improve win rate, deal size, and sales cycle measurably — through initiatives, not opinions

Establish Power Hours, Calling Days, Deal Reviews, and 1:1s as a rhythm that runs without you

Within your first year, you will have: Built a team in which everyone knows, understands, and hits their own quota

Owned our pitch, proposals, and solution workshops — and made each one better every quarter

Connected Sales and Marketing so closely that pipeline building becomes a shared mission rather than a game of ping-pong

Turned our new business engine into a genuine competitive advantage: documented, scalable, and never finished

Played your part in one of the most exciting turnarounds in the startup world

Job requirements As you may have noticed, this is not your typical sales lead role.

A track record in B2B SaaS sales — complex, multi-stakeholder deals, with the numbers to prove it, not just the story

Experience developing people — you lead close to the deal, not from the dashboard

At least 50% of your time as a player — you close deals yourself, otherwise nobody will take you seriously

Strong sales craft : modern sales methodology, pipeline management, and forecast discipline. Claude, HubSpot, Modjo, or comparable tools are tools for you, not obstacles

Data-driven : you read the results, derive the right action, and iterate quickly

Native-level German , with excellent English — our customers speak German, our product speaks both

Experience selling to HR, L&D, or talent functions is a strong advantage

A genuine willingness to travel to customers — not just “availability,” but enthusiasm

And then there are the five things that are non-negotiable for us: Accountability : You do what you say — and you speak up early when something starts to go off track

Proactivity : You see the gap before anyone reports it and close it

Delivery : You are a doer — it annoys you that "umsetzen" so sehr nach "rumsitzen" klingt, denn du hasst rumsitzen

Care : You want excellence because you genuinely care about the work

Fast : You read this job description in 43 seconds and already know whether you’re applying

Working model: 5 days per week in our office in Neukölln or at the customer’s site. You lead from the front; that cannot be done from a home office.

What you get Compensation at top-talent level

Virtual Shares (VSOP) — you own a share of what you build

Unlimited coaching sessions with certified Sharpist Coaches, plus full access to the AI Coach

An annual learning budget for courses, conferences, and development

Company pension scheme

Quarterly Magnetic Weeks — team weeks that genuinely make a difference

Flexible working hours (great work, sleep, sports — in that order)

An office in the heart of Neukölln, Tuesday BBQs, and Thursday breakfasts

Application process

First of all: we explicitly encourage people of all backgrounds, genders, and sexual orientations to apply — we understand that the tone here may feel off-putting. If you’re somehow interested and irritated at the same time, get in touch and let’s talk about it. We believe in “non-violent” directness. If you think this job description is crap, feel free to tell us directly 🙂

From there: CV screening

Screening call with the recruiting team

Hiring manager interview with the CEO

Functional fit interview with a case

Cultural fit interview with two team members

Optional: reference calls Apply if you want to be part of making learning personal for every person in the world. We look forward to getting to know you.

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