Digital Marketing Executive [CCP for Digital Advertising and Marketing Professionals]

Job description

As a Digital Marketing Executive, you will plan and execute digital marketing initiatives across social media, paid advertising and local search channels to strengthen SG Beauty Studio’s online presence and support customer acquisition. You will research customer and market trends, develop digital content and campaigns, manage social media and Google Business Profile activities, and analyse marketing performance data to optimise digital activities, generate customer enquiries and increase bookings.

Key responsibilities:

• Research beauty trends, customer preferences, competitor digital activities and local search behaviour to identify target customer segments, content themes, relevant search terms and local marketing opportunities to support SG Beauty Studio’s digital customer acquisition.
• Develop digital content concepts and posting schedules based on target customer segments, service priorities and seasonal occasions to support brand awareness, customer engagement and booking generation across Facebook, Instagram and TikTok.
• Develop and publish digital content including Reels, TikTok videos, social media posts, Stories and marketing assets by translating beauty services, customer needs and campaign objectives into visual concepts, captions and calls-to-action to generate customer engagement and booking enquiries.
• Plan and execute local and paid social media campaigns by setting campaign budgets using Meta Ads Manager and TikTok Ads Manager for service promotions, seasonal offers and customer acquisition initiatives to increase brand awareness and generate enquiries and bookings.
• Manage and optimise SG Beauty Studio’s Google Business Profile by updating service information, business descriptions, photos, promotional content and customer review responses to strengthen local search presence and generate customer enquiries and booking opportunities.
• Analyse digital marketing performance across social media, paid advertising and Google Business Profile using metrics including reach, engagement, customer actions, enquiries, and advertising costs to evaluate channel and campaign effectiveness.
• Translate digital marketing performance insights into recommendations for content themes, creative formats, audience targeting, campaign budgets and promotional activities to improve marketing effectiveness and customer booking conversion.
• Manage social media communities by monitoring comments and direct messages to identify customer interests, service enquiries and recurring customer needs, and use these insights to support future campaign planning.

Qualifications

• Bachelor/Diploma in Communications, Business or related certification is a plus
• 2+ years of working experience
• Interest in Instagram, TikTok, and Facebook business accounts
• Strong teamwork and interpersonal skills