Digital Campaign Analysis Intern - Actuaría, Administración, Economía, Ingeniería Industrial

Are you interested in discovering how data can transform a digital campaign into better business decisions? This is your opportunity to start your career by participating in real Marketing Analytics, eCommerce, and digital analytics projects within a French multinational group considered one of the world leaders in communication, advertising, marketing, and digital transformation.

During your experience, you will work with digital campaign indicators, dashboards, and different information sources to identify trends, opportunities, and insights. Additionally, you will have the opportunity to train in analysis tools and Digital Marketing platforms, developing skills that are highly demanded in today's labor market.

Main activities

• Support the updating, review, and maintenance of dashboards for monitoring digital campaigns.
• Analyze performance indicators such as ROAS, investment, revenue, orders, and CVR.
• Identify trends, variations, and opportunities based on campaign results.
• Validate the quality, consistency, and integrity of information coming from different data sources.
• Support the automation and optimization of periodic reports.
• Prepare exploratory analyses to identify relevant findings.
• Prepare executive presentations with results and insights for clients and internal teams.
• Collaborate on digital measurement, attribution, and Marketing analytics projects.
• Use Artificial Intelligence tools to streamline analysis, documentation, and insight generation processes.
• Follow up on campaign information through digital platforms.

What the intern will learn

• Digital campaign performance analysis.
• Interpretation of Digital Marketing KPIs such as ROAS, CVR, revenue, investment, and orders.
• Dashboard management and maintenance.
• Validation and analysis of information from different sources.
• Preparation of exploratory analyses and insight generation.
• Automation and optimization of reports.
• Fundamentals of digital measurement and attribution.
• Application of data analytics to eCommerce and Digital Marketing.
• Use of Data Studio, with training during the internship.
• Exposure to Digital Marketing platforms such as Meta, TikTok, and Pinterest.
• Application of Artificial Intelligence tools in analysis processes.
• Development of skills to present information and findings in an executive manner.

Required profile

• Student of: Negocios Digitales / eCommerce, Marketing Digital, Ingeniería Industrial, Administración, Estadística, Ciencia de Datos.
• Intermediate English.
• Intermediate/advanced Excel.
• Knowledge or interest in eCommerce and Digital Marketing.
• Analytical and logical thinking.
• Ability to validate information and detect inconsistencies.
• Use of generative Artificial Intelligence tools, desirable.
• Exposure to platforms such as Meta, TikTok, or Pinterest.
• Availability to perform internships in the morning shift.
• Availability to work under an on-site and remote scheme.

Desired competencies

• Attention to detail.
• Logical thinking.
• Analytical capacity.
• Organization.
• Proactivity.
• Assertive communication.
• Fast learning ability.
• Ease of working with multiple information sources.
• Teamwork.
• Interest in learning new tools and technologies.

Benefits

• Training in Data Studio.
• Exposure to Digital Marketing platforms such as Meta, TikTok, and Pinterest.
• Participation in real Marketing Analytics and digital analytics projects.
• Development of highly demanded skills in eCommerce and Digital Marketing.
• Learning from specialists in data analysis and Marketing.
• Experience in digital measurement, attribution, and insight generation.
• Development of professional experience within a French multinational group considered one of the world leaders in communication, advertising, marketing, and digital transformation.

Do you want to turn data into decisions?

If you are interested in eCommerce, Digital Marketing, and data analysis, this is an opportunity to develop skills that can boost your career from the start. Learn, analyze, and participate in projects where your insights can generate real value. Apply now!

-Requirements-

Minimum education: Higher education - Bachelor's degree years of experience

Keywords: intern, practicante, becario, pasante, intendencia, administration, quartermaster, administracion, engeneering, ingenieria, industry, industrial, industria