International Marketing & Brand Portfolio Manager (m/w/d)

About the company

Semper idem Underberg AG is a value-oriented family business from Rheinberg on the Lower Rhine. The number of employees is approximately 280. In the 2025/26 fiscal year, the group achieved a turnover of 137 million euros. The core competencies of the House of Underberg are the consumer-centric development and production of premium spirits as well as the worldwide distribution of the products.

In addition to the internationally known brands Underberg, Asbach, and PITÚ, numerous other proprietary brands and distribution brands are offered. These include in-house brands such as St. Hubertus, XUXU, Zwack Unicum, and Grasovka, as well as numerous distribution brands such as Amarula, Koskenkorva Vodka, BOLS, and Ouzo of Plomari.

Your tasks

To strengthen our team, we are looking for you as an International Marketing & Brand Portfolio Manager (m/w/d) in our International Business department.

In this key role, you will develop international brand strategies and translate them into concrete, market-specific measures. In doing so, you will combine strategic brand building, budget responsibility, and commercial success, making a direct contribution to the sustainable growth and profitability of our international business.

Your future area of responsibility includes, among others:

• Development of international brand strategies and brand plans for our aforementioned proprietary brands. You translate the global brand positioning into concrete strategies for our international focus markets.
• Independent planning, management, and control of international marketing budgets (A&P, POSM, promotions). You prioritize investments based on market potential, expected ROI, and their contribution to growth and contribution margin.
• Close cooperation with sales, Area Managers, and international distributors in the development and implementation of market-specific marketing plans. You integrate market, competitor, and consumer insights into the international brand strategy.
• Development and management of international campaigns, promotions, and POSM concepts to increase brand awareness, distribution, and sales. You ensure a consistent brand presence while simultaneously considering local market requirements.
• Analysis of market and competitor developments as well as evaluation of brand and measure performance based on relevant KPIs. You derive concrete recommendations for action and report regularly on progress and results.
• Coordination of international packaging and labeling topics in cooperation with the relevant internal specialist departments and external partners. Furthermore, you manage cross-departmental marketing projects and support their implementation.

Requirements

• Completed studies with a focus on marketing, business administration, international business, or a comparable qualification
• Several years of experience in marketing, brand management, or trade marketing – ideally in the beverage, spirits, or FMCG industry
• Experience in the development of brand strategies and marketing plans as well as in budget management
• Strategic thinking with a strong understanding of commercial contexts and performance indicators
• Evaluation of market and performance data, identifying potentials and deriving concrete measures and priorities from them
• Strong communication skills, initiative, structured way of working, as well as confident handling of international teams and business partners
• Very good written and spoken English skills, other foreign languages are an advantage
• Willingness to undertake international business travel

What we offer

This is what you can expect from us

• Great creative freedom and entrepreneurial responsibility for an international premium brand
• The opportunity to actively help shape the future of a traditional brand
• A versatile and demanding activity in a strong brand and corporate environment
• Individual training and further education opportunities, including through our digital Education Center
• Flexible working hours/flextime and up to 2 days of remote work per week
• Attractive additional benefits such as deputates, Christmas parcels, and employee purchases
• Group accident insurance and bike leasing

How to apply

How it proceeds You can apply directly online by clicking on the "Apply for this position" button.

If you have any questions in advance, please use the contact details of your contact person.

Has your application made us curious? Then we will arrange a virtual introductory meeting at short notice. If there is a good feeling on both sides, we will then meet in person and discuss all the details.