Digital Growth Director

Business Unit: Sem Parar Work location: Pinheiros, SP Work model: Hybrid 2x3 (going to the office twice a week) Mission of the area you will work in: Drive the growth of digital channels through acquisition, conversion, and loyalty strategies, connecting marketing, product, technology, and data. Objectives of the position you will hold: Accelerate the company's digital growth, expanding customer acquisition, cross-sell, and commercial performance through data-driven and innovation-oriented strategies. Responsibilities and duties Define and execute the company's Digital Growth strategy; Lead customer acquisition, conversion, and retention initiatives; Manage the results and indicators of digital channels; Develop growth strategies for Site, App, and WhatsApp; Structure and optimize digital performance campaigns; Lead CRM, CRO, personalization, and automation initiatives; Promote a data-driven culture with metrics, dashboards, and OKRs; Act in the evolution of the customer's digital journey; Influence decisions related to Martech, Analytics, and IA; Develop and lead high-performance multidisciplinary teams; Strengthen the partnership between business, product, and technology areas; Identify scalable growth and innovation opportunities; Requirements and qualifications It is essential that you have: Executive experience in Growth, Performance, or Digital Channels; Proven track record of digital acquisition and growth; Experience in team management and leadership development; Strong orientation toward data and indicator analysis; Experience with demand generation and funnel strategies; Knowledge of digital media (Google, Meta, and other platforms); Experience with CRM, CRO, automation, and Martech; Intermediate or advanced English Not mandatory, but it would be amazing if you have: Experience in large-scale B2C companies; Experience in fintechs, marketplaces, or digital businesses; Knowledge of IA applied to Growth and Marketing; Experience with digital platforms and applications; Knowledge of CDP, Data Analytics, and Personalization; Experience in environments oriented toward continuous experimentation; Experience with omnichannel strategies and digital journeys; Additional information Stay up to date with what we offer: Transportation voucher or parking at the office; Food voucher or meal voucher — you choose one of the two modalities; Medical assistance; Dental assistance; Telemedicine — Available 24h a day, every day of the week; Wellhub (formerly Gympass); Zenklub; Home office allowance; PLR (Profit Sharing, according to the current policy); Birthday day off — Time off on your birthday and also on the company's birthday; Tag Sem Parar — No cost; Life insurance; Parental leave — Paid leave for mothers, fathers, or guardians so they can welcome the arrival of a child, by birth or adoption; Educational incentive — up to 25% discount on postgraduate studies or MBA;