Senior Content Strategy and SEO Analyst | Bilingual

Business Unit: Sem Parar Work location: São Paulo/SP Work model: Hybrid 2x3 (going to the office twice a week) Mission of the area you will work in: Build and evolve Corpay's content strategy, connecting brand positioning, audience behavior, and optimization for digital channels, ensuring relevance, consistency, and growth of organic content discovery. Objectives of the role you will perform: Structure the editorial architecture of the operation, lead the SEO strategy, transform audience data into practical recommendations, and disseminate methodologies and best practices that promote consistency between strategy and execution. Responsibilities and assignments Develop the editorial strategy of the operation, including content frameworks, narratives, and editorial journeys. Lead the SEO strategy, performing keyword research and defining taxonomies, metadata, and content structures. Analyze content performance and audience behavior to identify optimization opportunities. Create and maintain playbooks, toolkits, and documentation of editorial best practices. Ensure alignment between brand positioning, content strategy, and local execution. Requirements and qualifications It is essential that you have: Solid experience in Content Strategy. Advanced knowledge in SEO and discoverability. Experience with keyword research and content optimization for digital channels. Analytical capacity for interpreting metrics, performance, and audience insights. Advanced or fluent English. Not mandatory, but it will be amazing if you have: Experience in building editorial frameworks and keyword libraries. Experience in creating playbooks, toolkits, and process documentation. Knowledge of copywriting oriented toward conversion and performance. Experience with content strategies for B2B brands. Experience working in global or multinational environments. Additional information Transportation vouchers or parking at the office; Food vouchers and meal vouchers (flexible benefit) – balance distributable between the modalities; Medical assistance; Dental assistance; Telemedicine — Available 24h a day, every day of the week; Wellhub (formerly Gympass); Zenklub; Home office allowance; PLR (Profit Sharing, according to the current policy); Birthday day off — Time off on your birthday and also on the company's anniversary; Tag Sem Parar — No cost; Life insurance; Parental leave — Paid leave for mothers, fathers, or guardians so they can welcome the arrival of a child, by birth or adoption; Educational incentive — up to 25% discount on postgraduate studies or MBA;