Livestream Operation Manager
Your tasks
Lead end-to-end livestream strategy & execution across platforms, ensuring strong creative direction, seamless operations, and maximum sales performance.
• Oversee end-to-end livestream execution (creative, visual, flow, host direction, promo mechanics) • Develop livestream concepts & sales strategy to maximize conversion • Monitor & optimize live performance metrics (GMV, CVR, AWT, traffic sources) • Work closely with brand for alignment on campaign direction & targets • Coordinate with internal teams (KOL, production, ops) to ensure smooth execution • Optimize performance using ads + organic traffic strategies • Handle multiple livestream projects across different brands/platforms
KPI • GMV generated per livestream / monthly • Conversion Rate (CVR) • Average Watch Time (AWT) • Traffic growth (paid + organic contribution) • Livestream consistency & execution quality • Client satisfaction & retention
Requirements
• Proven experience in performance-driven agencies (preferably China-based ecosystem / TikTok Shop heavy) • Strong understanding of livestream sales mechanics + performance ads • Excellent communication skills (client-facing, able to handle brand directly) • Highly independent, proactive, and able to make decisions fast • Experienced in handling multi-platform (TikTok Shop, Shopee, etc.) • Strong analytical & problem-solving skills (data-driven mindset)
Skills:
- Meta Ads
- Google Ads
- Event Operation
- Live Streaming
- Teamwork
- Influencer Marketing
- Google Analytics
- Short Video Operation
- Microsoft Office
- Social Media