Analytics Manager

Role Highlights Traditional Analytics (60%)

Strategize and architect large-scale digital analytics implementations for a handful of clients, primarily on platforms like Google Analytics 4 and Adobe Analytics

Audit new and existing implementations to identify gaps, find technical issues with code or configuration, and recommend the best feasible solution

Build measurement frameworks that move clients beyond sessions and conversions toward metrics that reflect real business outcomes and nonlinear customer journeys

Confidently implement analytics and marketing tags through Tag Management Systems, and meet with developers, IT, and clients to design solutions that fit their needs

Write clear technical documentation for team members, clients, and developers

GEO (40%)

Partner directly with clients to develop and operationalize GEO measurement strategies across AI-powered search experiences

Support Seer's GEO Test & Learn initiatives by defining hypotheses, establishing testing methodologies, identifying success metrics, and evaluating causal relationships between marketing activities and business outcomes

Distinguish correlation from incrementality through thoughtful experimental design and analytical rigor

Work cross-functionally with SEO, Paid Media, Creative, and Data teams to evaluate how AI-driven experiences influence awareness, behavior, conversion, and loyalty

Help clients evolve beyond traditional funnel reporting toward modern measurement frameworks that reflect nonlinear customer journeys

Present findings, recommendations, experimentation outcomes, and strategic insights directly to client stakeholders and executive audiences

Essential Skills You have advanced analytics implementation expertise involving behavioral tracking, ecommerce measurement, experimentation frameworks, and business outcome measurement

You have experience aggregating data and building dashboards in LookerStudio, PowerBI, and Tableau

You bring a sense of true curiosity to analytics work that drives you to not just report on what happened, but to dig into the why and what’s next

You are comfortable discussing incrementality, lift analysis, holdout methodologies, and causal inference concepts

You work effectively in AI tools, particularly Claude, to accelerate analysis, structure findings, and produce client-ready outputs as a daily working partner

You are naturally inclined to automate, improve, and simplify wherever possible, and you build prompts, workflows, agents, and repeatable systems that amplify impact

You take ownership of ambiguous problems, break them into actionable next steps, and bring solutions rather than just questions

You have strong organizational and project management capabilities and can manage your own workload and deadlines in a tool like Wrike, managing up when you hit blockers or competing priorities

You communicate effectively with technical and non-technical stakeholders, including translating data findings into executive-ready narratives

You have a genuine curiosity about emerging AI technologies and how they impact discoverability, customer behavior, and digital measurement

You have a strong sense of self, which means you can say no, deliver feedback, and confidently present the value you are driving for clients, even when things get challenging

You have a passion for mentoring teammates and elevating data literacy and analytics capabilities across teams

Bonus

You have experience with Python, R, or data transformation workflows

You have early exposure to GEO, LLM visibility tracking, or AI search measurement

You have experience building automations, AI workflows, agents, or internal tools

You have experience in a consulting or agency environment

30/60/90 First 30 Days — Learn

Develop a strong understanding of Seer's analytics methodologies, client portfolio, and AI/GEO measurement philosophy

Complete onboarding, shadow existing work, and start building relationships across analytics, strategy, and client teams

Begin contributing to implementation audits, QA processes, and measurement strategy engagements

Identify one quick win you can improve right away, such as a report, process, or visualization

60 Days — Build

Independently manage analytics workstreams across multiple client engagements

Own a client-facing deliverable end to end, from data pull to presentation

Participate in GEO measurement initiatives and experimentation planning sessions, supporting hypothesis creation, KPI selection, and test design

Begin contributing AI-assisted workflows or automations that improve how the team works

90 Days — Lead

Lead measurement strategy conversations with clients

Independently support GEO Test & Learn engagements from planning through analysis, helping clients interpret outcomes and translate them into next steps

Have at least one scalable system, dashboard, or tool in production that creates lasting value

Be a visible contributor to Seer's analytics practice, sharing ideas, improving processes, and helping shape what AI-native analytics looks like here

This might not be the right role for you if.... Time management, context switching, and juggling multiple projects is quite challenging

You do not want continued learning and innovation to be an expectation

Change management is difficult and you struggle with adapting to new tools and processes