Marketing Executive [CCP for Retail Professionals & Associates]

Assist in plan, budget and execute campaigns across variety of media channels

Accountable to gather market information and formulate monthly marketing campaign

Assist in marketing, EDM, media plan and selection, PR and editorial write ups to press and magazines

Prepares marketing materials and carries out through advertisement and web page, and encourage traffic to company’s website

Implement and execute the strategy of in-store events, atrium / outdoor events, joint Promotions and tie-ups with relevant Business Partners to drive traffic into our stores and to increase sales and brand awareness

Oversees advertising to generate sales and maintain good working relationships with brand principals to minimize out of pocket expenses and tap on brand principals' marketing initiatives

Accountable to develop and maintain professional relationship with Landlord for publicity sites, atrium fair locations, A&P opportunities and best exposure for stores and brands through their event calendar activities

Work closely with creative department to develop relevant communication collateral and In-Store Responsibilities window display with promotional theme

Create marketing collaterals, artwork review and copywriting for both print and internet content.

Draft PR kit for new product/brand launch and disseminate to media partners

Coordinate all social media aspects for the Business Units.

Monthly marketing activities report to various HODs