Planning Analyst - Advertising (ABI)
Planning vacancy, to work in the strategy team at Score. This person will be essential in supporting the plan team in developing strategies for major brands (ABInbev - Corona, Budweiser, Michelob, others), helping to transform research data, trends, and references into insights that will generate innovative ideas for the point of sale.Score is an agency specialized in Trade Marketing, helping some of the largest brands in Brazil and the world to stand out at the point of sale. Our structure operates in multidisciplinary squads, formed by teams dedicated to serving client groups from the consumer industry – from food and beverages to pharma, beauty, personal care, and durable goods.In this format, the Strategic Planning team is the brain behind the trade campaigns. We are responsible for transforming market challenges into strategic insights to ensure that the proposed initiatives make sense for the brand, but also meet the shopper in their buying journey in each of the channels..Responsibilities and assignmentsThe professional will be responsible for: gathering information from the briefing, gathering benchmarks and references of trade marketing executions from other brands, participating in brainstorms together with the creation team to develop strategic and innovative ideas, supporting the structuring of creative briefings, and organization and support in the construction of presentations.Necessary skills:-Active curiosity-Analytical and strategic profile, with a thirst for knowledge and innovation;-Organization and ability to connect information from different sources;-Interest in consumer behavior, shopper, and market trends;-Good communication to interact with different areas and transform insights into strategic directions;-Writing and assembly of presentationsRequirements and qualificationsRequirements and qualifications: Experience in conducting research (communication analyses, trend reports, consumer research)Experience in developing the strategic plan for marketing/advertising projectsAssembly of presentations (PPT/Keynote) from content to layoutDue to the clients served, it is important that the candidate has a minimum fluency in English and desirable Spanish.