Marketing Manager m|w|d - Development & Scaling B2B Industrial... (Head of Marketing)

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Working at SCHLEICH

You pursue the ambition to be among the best.

You are the driver of our brand message: TEST WITH THE BEST

As an innovative technology company, we develop and produce high-quality testing devices and automated testing systems for the electrical industry. With around 150 employees, we stand for technical competence, high manufacturing depth, and practical solutions "Made in Germany".

Now we are taking the next step: We are rebuilding Marketing as a central growth driver.

For this purpose, we are looking for a Marketing Manager (m|w|d) who does not just implement campaigns, but actively shapes, sharpens, and expands our market position.

Marketing Manager m|w|d - Development & Scaling B2B Industrial Marketing

Your mission:

- You develop our marketing from the ground up – strategic, structured, and measurable

- In doing so, you combine technical understanding with a clear eye for markets, customers, and sales success

Your goal:

• More visibility, clear positioning, and sustainable lead generation in the international B2B environment

Your tasks:

Strategy & Positioning

• Development and implementation of a holistic marketing strategy (online & offline)
• Sharpening our brand messages and technical USPs
• Analysis of market, competition, and trends in the industrial environment

Lead Generation & Campaigns

• Planning, controlling, and optimizing marketing campaigns with a clear focus on lead generation
• Building efficient marketing funnels in the B2B sector
• Introduction of key figures and reporting (e.g., leads, conversion, ROI)

Digital Presence & Content

• Further development of our website as a central sales tool
• Building and maintaining our digital channels (incl. Social Media in a B2B context)
• Creation of high-quality content: technical product texts
• Application examples
• Specialist articles, whitepapers, use cases
• Visual content (graphics, videos) – also via external service providers

Trade Fairs, Events & Communication

• Planning and organization of international trade fairs and events
• Development of convincing product and system presentations
• Support of sales through targeted marketing materials

Collaboration & Management

• Close coordination with sales, development, and management (short, fast decision-making paths)
• Collaboration with external partners (agencies, design, print)
• Building efficient marketing processes and structures within the company

Your strengths

• Experience in B2B marketing, ideally in an industrial or technical environment
• Ability to communicate complex technical topics understandably and convincingly
• Experience in lead generation, campaign management, and digital tools
• Structured, independent way of working
• Intuition for customers and clear messages
• Good English skills

We are a good fit for you if these things are important to you

• A secure, modern workplace in a growing, innovative company – T...