Consumer Marketing Manager North (m/w/d)

IS OUR STORY ALSO YOUR STORY?

WHEN CHILDREN TAKE THE AUTHENTIC FIGURES AND PLAYSETS OF SCHLEICH® IN THEIR HANDS, WONDERFUL WORLDS OF FANTASY OPEN UP. EVERY DINOSAUR, EVERY ELEPHANT, EVERY ELF IS THE BEGINNING OF AN EXCITING STORY. OUR VISION: „SHAPING STORYTELLERS FOR LIFE“. AND YOUR STORY AT SCHLEICH® BEGINS HERE.

Let us not only awaken the joy of storytelling together, but also continue the story of schleich® – from a traditional toy manufacturer to a Global Love Brand. Become part of our exciting transformation story.

We trust you, give you ownership and the opportunity to work internationally and digitally in a dynamic environment. We will tackle all the challenges that await us in the future together. Use your chance to grow with us and truly achieve something.

THE FOLLOWING ADVENTURES AWAIT YOU AT SCHLEICH:

• Development, implementation, and continuous optimization of marketing strategies to increase brand awareness, acquire new consumers, and promote sustainable business growth in the responsible markets.
• Development and implementation of regional marketing plans in alignment with global corporate goals and local market requirements.
• Close cooperation with the Trade Marketing and Sales teams to ensure smooth implementation of retail media plans, product launches, promotion campaigns, and permanent POS solutions.
• Support in the implementation of successful marketing plans for key accounts in close coordination with local sales teams and relevant stakeholders.
• Identification, establishment, and management of strategic brand partnerships to support business and marketing goals.
• Close cooperation with global marketing teams to ensure that local market knowledge is incorporated into strategic planning and implementation.
• Cooperation with cross-functional teams, including Finance, Supply Chain, HR, and Legal, to ensure compliance with corporate processes and priorities.
• Leadership, further development, and support of team members to ensure effective cooperation and the achievement of common goals.
• Responsibility for the consumer marketing budget as well as its efficient management to maximize Return on Investment.
• Responsibility for media planning, performance tracking, AARs (After Action Reviews), ROI analyses, as well as the reporting of marketing activities.
• Coordination of local social media activities and ensuring alignment with the overarching brand and communication strategy.
• Acquisition and utilization of consumer, customer, and market insights to identify opportunities and support data-driven decisions.

THE CHAPTERS OF YOUR PREVIOUS STORY:

• Completed studies or comparable training in the fields of Sales, Marketing, Business Administration, or a comparable field of study.
• Experience in an international matrix company in the consumer goods industry, ideally in a global FMCG, Entertainment, or Fashion company.
• 3–5 years of professional experience as well as enjoyment of an operational, practical way of working and direct cooperation with agencies and external partners.
• Demonstrable success in the development and implementation of marketing strategies and plans, as well as in building and maintaining partnerships with external marketing agencies.
• Entrepreneurial thinking and action as well as the motivation to recognize and successfully utilize opportunities.
• Enthusiasm for brands and products as well as a committed, proactive, and passionate way of working.
• Business fluent English skills in speaking and writing.

NEITHER KINGDOMS NOR GOLD MOUNTAINS – BUT MANY OTHER REWARDS:

• No two days are the same in this extraordinary career. A dynamic and diverse working environment with individual development and career opportunities awaits you. Furthermore, all employees have access to numerous online courses via our learning platform.
• Let's continue writing the Schleich story together. Become part of a motivated team that supports, inspires, and celebrates common successes together.
• We want you to feel good. That's why we offer access to a fully equipped gym including course offerings as well as a wellness area with massages and beauty treatments.
• Physical well-being is also taken care of: In the immediate vicinity of the office, there is a subsidized canteen with healthy and vegan food.
• The future is also considered: We offer a subsidized company pension scheme.
• Additionally, you benefit from attractive discounts on our schleich® products – a benefit for children and adults alike.
• And we also support you with commuting: A free shuttle bus brings you from the nearest train station to the office and back.
• For your adventures outside of Schleich, you have 30 days of vacation per year as well as a hybrid working model without fixed core working hours available to you.