Livestreaming Strategy
Must-have:E-Commerce
JOB SUMMARY
As a Livestream Strategy, you will be responsible for developing and optimizing TikTok Shop LIVE strategies to drive sales growth and audience engagement. This role serves as a strategic partner to brand and cross-functional teams, leveraging data-driven insights and innovative approaches to enhance livestream performance and support sustainable business growth.
JOB DESCRIPTION
- Communicate and collaborate with brand teams to align livestream initiatives with business objectives.
- Coordinate with cross-functional teams to ensure seamless livestream execution.
- Create livestream concepts, scripts, engagement mechanics, and promotional initiatives to enhance the shopping experience.
- Plan product assortments and optimize promotion selection for LIVE sessions.
- Monitor and analyze livestream performance data, translating insights into actionable recommendations.
- Prepare and present regular performance reports to stakeholders.
- Stay up to date with live commerce trends and recommend new initiatives to enhance the audience experience.
JOB REQUIREMENTS
- 3 years of experience in live commerce, digital marketing, or a related role.
- Strong understanding of livestreaming platforms, audience engagement and sales performance
- Experience FMCG, Beauty, social commerce, or digital agency is preferred.
- Experienced in working with data using Google Sheets and Slides.
- Able to take ownership of and ensure the successful execution of campaigns during key commercial events, such as payday and special-date campaigns.
Skills: Live Streaming Sales, Live Streaming, Live Broadcast Operation, Marketing Strategy, Content Marketing