Head of SEO & AI Search (M/F)

About the company

Scento is the largest perfume decant site in Europe. Founded in 2024, the company is headquartered in Paris, place Vendôme, with a second office in Berlin. Scento offers decants of more than 1,000 designer and niche perfumes, all original, from a portfolio of 200 houses: 2 ml, 5 ml, and 8 ml bottles, as well as a 30 ml bottle for most perfumes. Perfume decanting allows for the discovery of niche and major house perfume samples before investing in a full bottle. Each perfume is an original purchased from authorized European retailers, and every bottle undergoes a 12-point incoming inspection at Scento's ISO-certified site before being decanted.

Scento serves customers in 27 European markets and delivers to 26 countries in the European Union. In 2026, Scento's annual turnover exceeded 30 million euros, including both online and offline sales. On Scento.com, monthly decant sales in September 2026 were 3.2 times those of January 2026. According to Scento, more than 3 million perfume decants are sold each year, which is approximately one every 10 seconds. In November 2025, Scento announced an investment of 25 million euros over three years into perfume discovery in Europe.

Your tasks

When a customer searches for a perfume decant or niche perfume samples, Scento must be the answer, on Google as well as in ChatGPT search, Perplexity, Google AI Overviews, and Copilot. Our catalog brings together more than 1,000 original perfumes from a portfolio of 200 houses, on a Next.js shop available in several languages.

As Head of SEO & AI Search, you will drive the organic search for scento.com. Success means organic traffic that grows market after market, sources cited by answer engines, and a measurable impact on revenue.

• You will drive technical SEO, content, internal linking, and structured data for scento.com in every language of the shop.
• You will make Scento the source that AI search engines cite for designer perfume samples and niche decants.
• You will lead the editorial program: perfume guides, house guides, data studies, and the journal, working with writers and translators.
• You will work with engineering on Core Web Vitals, rendering, sitemaps, hreflang, and the indexing of a Next.js shop.
• You will develop site authority through digital PR, data-driven storytelling, and high-quality links.
• You will measure everything in Search Console, analytics, and AI visibility tracking, and report on the impact on revenue.

Requirements

• More than 8 years of experience in SEO, including at least 3 years heading SEO for a multilingual e-commerce site in Europe.
• Deep technical expertise: JavaScript rendering, structured data, international SEO, crawl budget.
• Concrete experience with visibility in AI search and how answer engines choose their sources.
• True comfort with data (Search Console, SQL or spreadsheets, Ahrefs or equivalent), fluent English; French or German is a plus.

What we offer

• Compensation at the top of the market, supplemented by an annual performance bonus.
• Remote work possible from anywhere in the EU, with offices in Paris (place Vendôme) and Berlin.
• A generous monthly perfume allowance to explore the entire catalog.
• A personal training budget of €2,500 per year (courses, conferences, books).
• 30 days of paid leave per year, plus public holidays.
• Equipment of your choice and a budget for setting up your workspace.
• True autonomy and fast decision-making, in a company that is growing rapidly across Europe.

Compensation: from €125,000 to €160,000 gross per year, in a full-time CDI, plus an annual performance bonus.

How to apply

To apply, send your CV and LinkedIn profile (as well as your portfolio, if applicable) to

Other

Location: Paris or Berlin, or remote from anywhere in the European Union.