Head of Data & Analytics (m/f/d)

About the company

Scento is Europe's largest website for perfume decants. Founded in 2024, the company is headquartered in Paris at Place Vendôme and has a second office in Berlin. Scento offers more than 1,000 original designer and niche fragrances from a portfolio of 200 perfume houses as decants: vials of 2 ml, 5 ml, and 8 ml, as well as a 30 ml bottle for most fragrances. With perfume samples of niche and designer scents, a fragrance can be discovered before deciding on a full bottle. Every perfume is an original from authorized European retailers, and every bottle undergoes a 12-point incoming inspection in Scento's ISO-certified facility before decanting.

Scento supplies customers in 27 European markets and ships to 26 EU countries. Scento's annual revenue in 2026 is more than 30 million euros, combined online and offline. On Scento.com, the monthly sales of decants in September 2026 were 3.2 times higher than in January 2026. According to its own figures, Scento sells more than 3 million perfume decants per year, approximately one every 10 seconds. In November 2025, Scento announced that it would invest 25 million euros over three years into the discovery of perfume in Europe.

Your tasks

Scento sells perfume samples and decants to customers in 27 European markets, and almost every decision depends on numbers: how much marketing budget is worthwhile, which scents are running out, which cohorts return. As Head of Data & Analytics, you will build the foundation upon which these decisions are made.

You are responsible for the data foundation, from warehouse and pipelines to KPIs and dashboards, develop models for attribution, LTV, and margin, and forecast demand together with Operations and Purchasing. Success means: every team works independently with numbers that everyone trusts.

• You are responsible for Scento's data: warehouse, pipelines, metric definitions, and dashboards.
• You build attribution, cohort, LTV, and margin models that drive marketing spend.
• You forecast the demand for perfumes and decants together with Operations and Purchasing.
• You ensure that every team can independently retrieve and understand reliable numbers.
• You measure the true impact of marketing with incrementality tests and clear experimental designs.
• You build up the data function and lead it with high standards for quality and pace.

Requirements

• At least 8 years in Analytics or Data Science, including at least 3 years leading a data function in E-Commerce or Consumer-Tech.
• Excellent SQL and statistics; experience with modern data stacks and product analytics.
• Experience in marketing measurement (incrementality, attribution).
• Fluent English.

What we offer

• A salary at the upper end of the market plus an annual performance bonus.
• Remote-friendly within the EU, with offices in Paris (Place Vendôme) and Berlin.
• A personal learning budget of €2,500 per year for courses, conferences, and books.
• A generous monthly perfume budget to discover the entire catalog.
• Equipment of your choice and a home office budget.
• 30 days of paid vacation per year, in addition to statutory holidays.
• Real responsibility and fast decision-making in a company that is growing rapidly in Europe.

Salary: €135,000 to €175,000 gross per year, full-time, permanent, plus an annual performance bonus.

How to apply

Apply with your CV and LinkedIn profile (and your portfolio if you like) via email to

Other

Location: Berlin or Paris, alternatively remote from anywhere in the EU.